10k Subscribers, my channel analytics, 2021.1 & The Zen Master Programme

0:00Hey, it's Tim here. In today's video, I'm

0:01just going to be doing a very brief channel

0:03update.

0:03We've just hit 10,000 subscribers. So what

0:05I wanted to do is take this opportunity to

0:07share

0:08a little bit more information about the

0:10journey to this point and also share some

0:12updates about

0:13what's coming in the future. You might have

0:15noticed I haven't posted any videos in a

0:16while.

0:16So yeah, I'll get into that as well. So

0:18yeah, as I always say, let's get stuck in.

0:20So first up 10,000 subscribers. Honestly,

0:23like a year ago, a year and eight months

0:26ago when I

0:27started this sort of idea, I thought maybe

0:30it might be useful if I did videos about

0:32what's new

0:32in Tableau. And I chose that topic because

0:35I always thought, well, if you record

0:38videos about

0:38what's new, eventually that becomes sort of

0:41staple features in the product and it's

0:43everlasting

0:43content. One of the big challenges with

0:46covering stuff like Tableau through a video

0:48format is you

0:49don't want the videos to go stale really,

0:50really quickly. You kind of want the

0:51content to be

0:52everlasting. If you look at Tableau content

0:54, so often you find stuff that's sort of

0:57fallen out

0:57of date very quickly, old forums, old

1:00suggestions. And I also just wanted to come

1:02at this from a

1:03different angle. I thought video was a

1:04really good way of just showing people how

1:06easy the product is

1:07and hopefully reaching a new audience. I

1:10totally respect the content out on blogs

1:12and everything,

1:13but I personally just didn't connect with

1:15that kind of format that well. I really

1:17struggled to

1:17write blogs myself. I've tried it many

1:19times. It just didn't work. So I thought

1:20video would

1:21be a great way of showing how Tableau works

1:24. Fast forward, you know, a year and two

1:27months later,

1:29we're at 10,000 subscribers. Response has

1:31been absolutely phenomenal. So what I

1:33wanted to do

1:34is just go into some of the analytics

1:36behind this, show you sort of the mechanics

1:38of how this works,

1:39so that if you're thinking of making

1:41content about Tableau that you can get

1:43stuck into,

1:43you can sort of understand what you need to

1:45think about and how you can approach it. I

1:47'll even dig

1:48into some of my more granular analytics so

1:49you can see how that all works. Okay, so

1:52let's get stuck in.

1:53So here we're on the channel. You can see

1:55YouTube as I see it pretty much. I have a

1:58YouTube Premium

1:58subscription just because I think it's a

2:00nice way of enjoying YouTube. It allows you

2:02to do things

2:03like download content offline and it's just

2:05a much, much better experience. No ads,

2:07really,

2:08really high quality content. And you also

2:10get access to like things like YouTube

2:11exclusive and

2:13stuff. I don't watch any of that. I just

2:15like the no ad experience. You can also

2:17just put an ad

2:18blocker on the thing to get that. But I

2:19just like the ability to download videos on

2:22my phone so I

2:22can watch them offline. I mean, I used that

2:24a lot when I was commuting to work, but I

2:26guess

2:26no one does that at the moment. So anyway,

2:28here we are on the channel and generally

2:31just see

2:31pretty much sort of my most recent content.

2:33I have this section here which features

2:36some great

2:37Tableau channels you should follow. If you

2:38don't follow all of these channels, get

2:40involved, start

2:41following them. They all produce content

2:42that's really, really good, really high

2:44caliber content,

2:45some of it way better than my own. They

2:47also inspire me to create more content,

2:49better content

2:50as well. So definitely go check them out. I

2:52'll maybe touch on that a little later

2:53because there's

2:54some interesting analytics actually behind

2:56featuring other subscribers that I think is

2:58really interesting that other people should

3:00really sort of pay attention to that. So

3:02anyway,

3:02let's get stuck into the analytics. I'm

3:04going to first go to this first tab here

3:06called the

3:06channel dashboard. And essentially when I

3:08log into YouTube every single day, I do

3:10actually log in

3:11every single day now. This is what I see. I

3:13get a very brief rundown of the last videos

3:15performance,

3:16channel analytics, and some other general

3:19news. Any comments that have come in and

3:21the most,

3:21you know, recent comments that I haven't

3:23responded to, they all come in here as well

3:26as sort of the

3:26performance of the most recently published

3:28videos. And so this is all really, really

3:30useful content,

3:31but it's not that great because it's just a

3:33lot of stuff in here that's not useful. I

3:35will say one

3:36thing though, this section here on the left

3:38hand side, if I just highlight it for you

3:40here, this

3:40stuff over here, man, this is, this is

3:42brutal because every time you launch a

3:44video, YouTube

3:45does this thing where it's like, it

3:47compares your video performance based on

3:49the last 10 videos.

3:50And when you release a video and the most

3:52recent thing you released doesn't make it

3:54into like the

3:54top half, it's basically makes you feel

3:56like you shouldn't have ever released it at

3:58all. But I know

3:59that a lot of my content is actually ever

4:00green. So I don't pay too much attention to

4:02this,

4:02but sometimes you put something up and it's

4:04just brutal, like, you know, your content

4:06didn't even

4:07make it into the top 10. So it's a really

4:09interesting dynamic. And I think they put

4:11that

4:11in there to sort of promote you to sort of

4:13create more content. But this is it. And

4:15you'll notice we

4:16passed 10,000 subscribers, like, like a

4:18week ago, but we're already still growing,

4:20we're still

4:21moving really forward. So I just wanted to

4:23dive into that in a bit more detail. So let

4:25's go over

4:26to the second tab here, where we just talk

4:28about, you know, how does the content get

4:30out to people?

4:30Well, the biggest, the biggest percentage

4:34of videos, literally, you know, 75% of

4:38video,

4:40you know, views come from YouTube's own

4:43algorithm. What does that mean? So you see

4:46here, it's got

4:46YouTube search, suggested videos and

4:48external YouTube search and suggested

4:50videos are driven

4:52by the YouTube algorithm. So if you add

4:54these up 36 plus 23.8, as well over half my

4:57videos are,

4:59you know, people find them through YouTube

5:01's own suggestion engine, they actually have

5:03a little

5:03bit of information here. Search terms used

5:05by viewers on YouTube to find your content,

5:07the algorithm drives that search capability

5:10. And again, views from suggested

5:12suggestions appearing

5:14alongside or after other videos. Again,

5:16that's driven by the algorithm. So it's so

5:19important,

5:20if you're going to make content for YouTube

5:22to just understand it, it's great making

5:24content,

5:24you should do it anyway and make it useful.

5:26But your content is only useful if it

5:28reaches more

5:29people. And so if you just put something up

5:31, you don't really pay attention to how the

5:33algorithm

5:33likes to sort of view content and some of

5:35the mechanics, your content won't reach as

5:38many people

5:38as it could possibly help. So that's sort

5:40of how I think of it. If I can optimize the

5:42way that

5:43YouTube sees the content better, it

5:44suggests that content to more people, and

5:46more people are

5:47more likely to find it even if they're not

5:49explicitly looking for Tableau content. So

5:52that's a very important thing to bear in

5:53mind. They might be looking for Power BI

5:55content,

5:55for example, but it suggests them my

5:57content because it guesses that they're

5:59interested

5:59in analytics. So that's one dynamic. So the

6:02thing is, though, the algorithm can only

6:05put

6:05content in front of people. And so

6:07essentially, what then happens is you have

6:09this sort of dynamic

6:10where YouTube will show people content, but

6:12then it's also paying attention to how many

6:14of those

6:14people actually click through and read the

6:16content. So if you look on the right hand

6:18side here, you

6:19see the impressions and reach nearly a

6:21million in the last 28 days. So that's a

6:24million times,

6:25YouTube has recommended my content to

6:28people. But of that percentage, only 2.7%

6:33actually clicked on

6:35that content. So it's doing a whole load of

6:37promotion and essentially a competition and

6:39you're fighting lots of other people for

6:41that attention. I'll come back to that in a

6:43second.

6:43And so you get this number here. So views

6:46from impressions, so 25,000 of those nearly

6:49a million

6:49views actually sort of converted. And of

6:52those 25,000, they spend an average of four

6:55minutes

6:55watching a video. So that to me is really,

6:58really important because people are finding

7:01the content

7:01and on average, which is, you know, it

7:03looks at a spread of data and we're looking

7:04at the middle

7:05point. On average, people spend about four

7:08minutes. Many people spend a lot less, but

7:11quite a lot more

7:11people spend at least four minutes or more.

7:13And that's sort of a really, really

7:15important sort of

7:16thing to bear in mind because you're

7:17competing with lots of other different

7:19types of content.

7:20And so that average view duration to me is

7:23like a little signal of how much, you know,

7:26time people

7:26really have when they're watching the video

7:28. So four minutes is like a, you know, four

7:30minutes,

7:3035 minutes is like a sweet spot for content

7:33. If I keep going down here, you'll see that

7:36my external

7:36traffic sources. Now, this is a bit of a

7:39misleading graphic because it's got some

7:41context. External

7:43traffic represents 14.1% of all my traffic.

7:46So if I go up here, you see that this 14.1

7:49matches to this number here. So you can see

7:52how it represents my total sort of figure.

7:56But if I go

7:58down, you'll see that 77% of that 14% came

8:01from Google Analytics. So you can

8:03essentially just

8:04take that number and figure out roughly

8:06what's going on up here. So maybe you could

8:09say maybe

8:1010% of all my YouTube traffic came from

8:12Google Analytics, which is a really, again,

8:15another

8:15important metric. You need to optimize your

8:18content for Google search as well. Again, I

8:21'll

8:21come to that a little later on. If I go to

8:23YouTube, you'll see WhatsApp and LinkedIn.

8:26This is all

8:26great. These are the places that people

8:28share your content. In fact, if I see more,

8:29there's always

8:31some interesting data here because if I

8:32just go down here, you'll see that

8:34obviously the top was

8:35Google search. My own website second, that

8:37's really important. I'll come to that in a

8:39second.

8:40YouTube after that. So these are people

8:43visiting YouTube.com not on YouTube, but on

8:47some sort of,

8:48it's really hard to explain, but

8:49essentially browsing a different form of

8:51YouTube. But

8:52we can come back to that a little later.

8:54You can see here it gives you sort of an

8:56explanation. So

8:58it's a little bit of a sort of a strange

9:00one, but we'll come to that. WhatsApp

9:02people sharing videos

9:02in WhatsApp messages. Again, 47 times in

9:05the last 28 days, which is great. LinkedIn.

9:07com,

9:0744 views. So that's from me sharing it

9:10probably. It's not as many as you'd think.

9:13Lots of people

9:13see the messages, but not many actually

9:15click and watch the content. Google itself,

9:17again,

9:18it's a Google search and Google are sort of

9:20categorized differently. Twitter. And as

9:22you go

9:22further down, you start to see really

9:24interesting things. Like I see a lot of

9:26learning and education

9:27platforms popping in here. So Blackboard,

9:29people embedding the video, Telegram,

9:31people sharing

9:32the content.edu websites, universities who

9:35are putting these explainers inside of

9:38their own

9:38platforms. So it's also really good insight

9:40because people are sharing my content and

9:42embedding it

9:44inside of their learning platform, which is

9:46great. That's exactly the whole intention.

9:48And it's supposed to go out and help as

9:49many people as possible. And that's just

9:51over a 28

9:52day period. If I look at the whole year,

9:54maybe that number is a lot bigger. And over

9:56time,

9:56this will happen more and more. So let's go

9:58back to the main page. And here we are. So

10:01that's the

10:02external bit. The traffic sources from play

10:04lists. Playlists are very weirdly, they're

10:06the thing I

10:07promote the most, but actually generate the

10:09least traffic because not many people watch

10:10the playlist

10:11from beginning to end. However, the

10:13individual videos do get a lot of views.

10:16And so people do

10:17like just skimming through some of the

10:18videos so they don't watch it all. And the

10:20way it counts

10:21this metric is a little bit strange.

10:23Suggested videos. These are essentially

10:25other videos where

10:27at the end YouTube is suggesting that they

10:29go watch my content. So some of that is

10:31Tableau in

10:31two minutes. This is a video on another

10:33channel. What is Tableau? Tableau overview.

10:36Again, a video

10:37from Tableau themselves. And my Tableau

10:40explained in 10 minute video generates

10:42myself a lot of own

10:44sort of internal traffic. So YouTube will

10:46suggest other videos I've made to the same

10:49people, which

10:50is great. So again, this is really useful

10:52information. And again, YouTube search, you

10:54can

10:54see the terms. This is a bit of a hit and

10:56miss. Maybe in another video when I explain

10:58how I make

10:59videos, I'll touch on this a little bit

11:00more. So that's pretty much the reach bit.

11:02The engagement

11:03bit is a really interesting bit. So here

11:05you can see roughly the last 28 days. You

11:08can see each one

11:09of these is basically me posting a video.

11:11Okay. So I sort of did it very meticulously

11:14every day

11:15for two weeks. And then if I go back to the

11:17last 90 days, you can see there's a

11:19slightly more sort

11:20of broken pattern. So I'm actually not as

11:22consistent as, you know, what YouTube would

11:24like.

11:24YouTube likes consistency and it likes sort

11:26of predictability because then it can start

11:29to know

11:29when it can promote your content and it can

11:31go reach the same people that you've maybe

11:34previously

11:34reached with more content. It keeps people

11:36on YouTube. So I'm not, I don't do well on

11:38that

11:38metric when it comes to YouTube. But what

11:40is interesting to note is the amount of

11:42time that

11:42people have watched it 8000 hours in the

11:45last 90 days, if I just go back to the last

11:47month,

11:4730 days, it's just the more meaningful stat

11:50to me is 3.2 thousand hours. I don't know

11:52why I said

11:53it like that. I should have just said 3000

11:55hours. But again, that's a really important

11:58metric. If

11:59you take that amount of time, and you think

12:01, you know, that is more time that I can

12:03possibly spend

12:05in multiple years helping people, right. So

12:07this is again, another great way of scaling

12:10the help

12:10you can offer people. Reading blogs doesn't

12:12quite generate the same metrics because

12:15when you're

12:15reading content, it takes a lot longer to

12:17assimilate it and actually have to read it

12:19quite

12:19a lot of times in terms of efficiency. I'd

12:22actually argue that videos are maybe more

12:23efficient at

12:24getting the same information out there

12:25because there's a couple of things built

12:27into this.

12:27The best thing though on this page is

12:29actually this. So you can see here the last

12:3210 videos that

12:33I released. Again, they were all in the

12:35last 28 days. And what YouTube shows you is

12:38where people

12:38are paying attention. So if I click on this

12:40one here, you can see I get a little graph

12:42that shows

12:42me where people are dropping off. And

12:44generally speaking, this trend line here is

12:47actually pretty

12:47good for YouTube. So ideally, by about

12:49halfway, if you still have about 50%, you

12:52're doing reasonably

12:53well because you know, people's attention

12:55drop off, maybe people know the content.

12:57And it's sort

12:58of, you know, interesting. But if we look

12:59through some of these, you'll notice that

13:01sometimes the

13:01line is flatter. So when the lines flatter,

13:03that's a signal to me that people don't

13:05understand the

13:06topic as well. So they're spending a little

13:08bit more time in there. So it's a little

13:09bit more

13:10sticky. So around about the halfway mark

13:12here, I still had over 50% of people

13:14involved. And that's,

13:15again, a really good for a long video, that

13:17's, that's actually quite a really good

13:18metric. So

13:19that number I talked about four minutes 34,

13:21actually go to that point here, you can see

13:24that

13:24that's there. And, you know, beyond that,

13:26we're still holding a majority of people

13:28watching the

13:28videos. And it's quite a large percentage

13:30in this particular case, the index function

13:32again,

13:33this is interesting, when you start to see

13:35these sort of small peaks, if I just go to

13:37that

13:37particular point in the context, I can

13:39actually see what people are watching,

13:40because these are

13:41a little bit odd, because when it goes down

13:43and up, that suggests people are rewatching

13:46content.

13:46So a particular segment is being watched

13:48multiple times. And that's great

13:50information. Then I soon

13:51literally the second I say that I'm done,

13:53the attention drops off and people skip off

13:55to the

13:55next video. So for everyone who stays until

13:58the very last second, totally appreciate

14:00you really,

14:01really love it. And if I go to another one,

14:03let's let's go to this one, because this is

14:05an

14:05interesting one. This is when I announced,

14:08basically, you know, new website, and I

14:11covered

14:11a bunch of other things. And so you know,

14:13if I go through this, you can see very

14:14clearly that I've

14:15got some other peaks. And but you know, I

14:17talked about my new website, which is all

14:20great, but you

14:21you guys weren't interested at all. What

14:23you did do though, is skip ahead and find

14:24the section where

14:25I start talking about the actual pages and

14:28the playlist on my website, and then other

14:30YouTubers.

14:31So this is a great sort of insight, like,

14:32you know, I shared some other YouTubers you

14:34should follow.

14:35And people went to those videos and found

14:38them and you know, started sharing it. So

14:40you know,

14:40if people are skipping ahead to that

14:42content, that's a signal that people like

14:44that content. So

14:45that's definitely something I'll be doing a

14:46lot more of trying to feature other YouTub

14:48ers

14:48that you should be following whenever they

14:50pop up as well, because I hope for this

14:52year,

14:52we'll get lots more people creating content

14:54. So that's a very quick overview of this.

14:56The other

14:57things on here are sort of, you know, small

14:59things, top videos over the last 28 days,

15:02I'll go to this in slightly more detail in

15:04a second. But that's pretty much it over

15:06here.

15:07I got lastly, go to the audience tab. This

15:09is interesting. This is over the last 28

15:11days, again,

15:1230,000 unique viewers. That's a great sort

15:15of metric just to conceive because the

15:17majority of

15:17people who watch the videos aren't

15:19subscribers. So they're only coming for one

15:21video. And so this

15:22average views per viewer is 1.5 because the

15:24majority of people aren't actually

15:26subscribed.

15:27So they'll only ever see one video. Now,

15:29the other thing to look at is when people

15:32are going

15:32on YouTube, it tends to between 12 and six,

15:34if you're going to post a video, post it in

15:36that

15:36sort of sweet spot. This gets really

15:38frustrating because sometimes you put up a

15:41video and YouTube

15:42doesn't render it quickly enough. I've

15:44actually had instances where I've had

15:45videos sitting in

15:46YouTube for like three days before actually

15:49finished rendering and I could make it

15:51public.

15:51It's largely because I'm not a big channel.

15:53So when I put up a 4K video, the 4K version

15:56takes

15:56days to render. So I've just stopped sort

15:58of worrying too much about the 4K version.

16:00It will eventually turn up. If you ever

16:02watch that and you need the 4K version,

16:04just wait a day or

16:05two or YouTube will get to it and that's

16:07fine. Other channels that your audience

16:09watches. So

16:10I know that you are watching these other

16:12channel, Andy Kreeble, colleague of mine

16:14from the

16:14Information Lab, great channel, literally

16:16the original YouTube channel when it comes

16:19to tablet

16:19content. The Information Lab, it's great. I

16:22help a lot out with this channel as well.

16:24It's our

16:25work channel as it were. So I really help

16:27other people in the company create content.

16:29Nearly about

16:30to approach 10,000 subscribers there as

16:32well. Has been on YouTube for a really long

16:34while. So

16:34definitely check it out. And it's great to

16:36see here, SQL Bell, making this list. I

16:39think last

16:39month she wasn't in it, but obviously she's

16:41creating lots of great content. She's

16:43growing

16:43her audience and she's sort of in here as

16:45well. So you can start to see other people

16:47that

16:48should be watching out. And I always say to

16:51people that most of the people who watch my

16:53video

16:53aren't subscribed. So I'm always begging

16:55for subscriptions because if you're

16:57enjoying the

16:58content, it's the simplest way of just

17:00showing appreciation. Just hit the sub

17:02button and yeah,

17:03it really, really helps out. You get a few

17:05more information about demographics. This

17:08data sort of

17:08hit and miss. Google partly collects it

17:11from its awareness of who's logged into

17:13Google. If you have

17:14a Gmail account, for example, it has a

17:16pretty good idea of your gender and your

17:18demographics. But in

17:19other cases, it actually takes a guess. It

17:21's using their sort of advertising engine to

17:23kind of guess

17:24what demographic you're in based on things

17:26like your browsing history and your cookies

17:28and the

17:28kind of things that Google do. So if you're

17:30not a fan of that, just get a decent web

17:32browser. I use

17:33Brave. Switch on the ad blocking and

17:35YouTube can't collect that. It will make a

17:37guesstimate,

17:38but sometimes those guesstimates are

17:39completely wrong. So at least these metrics

17:42are sort of

17:42never good to judge by. But it is

17:44interesting that YouTube generally thinks

17:46that most of my viewers

17:47are aged under, I'm going to say under 35

17:51and that's sort of the spread. But I also

17:54know that

17:54some of this stuff is just wonky. I never

17:56really trust these metrics at all. Last one

18:01, language.

18:02Language is really important. I've always

18:05wondered why we don't see more YouTube

18:07content created

18:08natively for other languages. So I'm

18:10talking about, you know, if I look at some

18:12of these

18:12countries, India, if you look at other sort

18:15of Spanish speaking countries, there's a

18:17big group

18:18of countries that would really benefit from

18:20that. French, German content in native sort

18:23of language.

18:24It's really good because what you see here

18:26is that, you know, people are using the

18:27subtitles

18:28to sort of understand this. And a lot of

18:30foreign speakers will still use the English

18:33subtitles

18:33because then they can see what's being said

18:36, if that makes sense. So even the use of

18:38subtitles

18:39is actually kind of interesting. Even

18:40though I record in English, you'll still

18:42get a large

18:42percentage of people using English because

18:45it's easier for them to sort of interpret

18:47that and see

18:48it on the screen in case they get lost.

18:50Okay, so that's one sort of really nice

18:52area. Now,

18:53if I go to one of the videos, if I go to

18:55back to this top level, you'll see that I

18:58have three

18:59videos that generated the most views and

19:01these are in the last 48 hours. So these

19:04numbers

19:05are from the last 48 hours. And the reason

19:08this is so important to me is because these

19:11videos took

19:12the longest amount of time to make in the

19:14last year, each and every one of these. So

19:16this first

19:17one Tableau expanded under 10 minutes, that

19:20took me a whole week, seven working days to

19:22make. I

19:23literally took off a week off work, I

19:25started on Monday, and I just finished it

19:27on Sunday,

19:27just barely. The Tableau prep explained in

19:30under 10 minutes, this took me four days,

19:32slightly shorter video, slightly smaller

19:34topic, and Tableau layout containers

19:36expanded under 10

19:37minutes took me about three days to make.

19:40And they're very short videos, but they

19:42take a lot

19:42of time to make. And so when I spend that

19:44much time, and then they end up being the

19:47most watched

19:48content, time and time again, that lets me

19:50know that I've sort of got the right idea.

19:52So really,

19:52again, appreciate the time that people

19:55spend on that. If I go over to the video

19:57analytics,

19:57so this is the first one, the most watched

20:00video, you can kind of see that this video

20:02has exploded.

20:03I launched this and it had 2000 views

20:06within the first day, I thought great, it

20:08sort of just sat

20:09there for a while. And then at about day 54

20:11, the YouTube algorithm kicked in, and it's

20:14just been

20:14firing this content out to everyone that

20:17watches YouTube, as far as I'm concerned,

20:20because that to

20:21me is a crazy number. And you know, I'm in

20:23many ways, I'm very grateful because it

20:25means that

20:25many people have learned about Tableau. And

20:28the crazy thing is this video is

20:29responsible for half

20:31the subscribers on my channel, people watch

20:33this video, they find it useful, and they

20:35subscribe.

20:36So if you're thinking of starting a channel

20:38, and you're thinking, man, I don't know how

20:41to make

20:41this video, it's going to take a lot of

20:43time. But it's it's I know, this video

20:44would be really,

20:45really good spend the time because it's

20:47that kind of content that really sets you

20:49apart from other

20:50people making YouTube videos, other people

20:52making, you know, content such as blogs,

20:55and YouTube is

20:56very good at getting that content out to

20:57people, Google's very good at getting that

20:59content out to

21:00people. So that's just something to know,

21:02nearly half my watch time, everything, you

21:04know, this is

21:06since this video was published, so it's

21:07slightly skewed. If we just go to the 28

21:09days, you can just

21:10see here that you know, this video is also

21:12very sort of interesting, just in the last

21:1528 days,

21:16so 23,000 views, it's responsible for over

21:19half of my subscribers, it's still, you

21:21know, the metric

21:21still holds true. And, you know, YouTube

21:24just keeps sending it out to people. And I

21:27can't

21:27honestly explain why because I also worried

21:29that, you know, maybe I should have spent a

21:32bit more

21:32time, I should have spent another week

21:34really polishing it up to make it make it a

21:35little bit

21:36better because there are mistakes in it,

21:38technical mistakes rather than factual

21:40mistakes. And yeah,

21:41it's just an interesting, interesting

21:43dynamic to be aware of, but nevertheless,

21:45really, really sort

21:46of proud of how that's done. If I go to the

21:48next video, this is my layout containers

21:50video, this

21:51was actually me rerecording a video from

21:53years ago, people were still watching it,

21:55and I started

21:56to get embarrassed because it was so old,

21:58it just needed doing up. So I set my

21:59challenge of, you

22:00know, try and make this video as short as

22:02possible. The previous one was done in

22:04three videos, and this

22:05was done in 11 minutes. So it actually

22:07takes 10 minutes to cover the topic, and

22:10then the other

22:10minute 35 is me sort of adding fluff over

22:13the over the months, I've started to cut

22:15the fluff out, I

22:16just get into the video now. But you can

22:18see here that people do watch certain

22:20sections again and

22:21again, if I actually go to this segment

22:23here, this is me actually laying stuff out,

22:26you know,

22:26in a container. So you don't need to be a

22:28rocket scientist to know that people

22:31struggle the most

22:31when it comes to putting containers in

22:33containers and how it can all change. So

22:35that particular part

22:36of the description is really commonly

22:38watched, and people essentially come back

22:40to it because,

22:41you know, no one sticks around the first

22:43minute, people just skip ahead to the bits.

22:45If I

22:46stick click on this section there, the next

22:48bit is obviously me just explaining the

22:50different layout

22:51options, this next bit here is me

22:52explaining the next section. So it's almost

22:54like clockwork,

22:55you can see it sort of working really,

22:57really well. And the most contiguous

23:00segment is basically

23:01the longest stretch of content that people

23:03watched without interruption. So from 1

23:05minute 51 to 3

23:06minutes 30, 42, I basically lose nobody in

23:10this particular video based on how many

23:12people is left

23:13still watching it. So that's a really sort

23:15of good metric to be aware of. Okay, so

23:17that's that one.

23:18And then the last one here is the Tableau

23:20prep video. This is, you know, since it's

23:22been published,

23:23you know, live view, 117 people have

23:25watched in the last 48 hours, this is great

23:28to know,

23:29people are finding in search. And you can

23:31see it's not as old as the other one. And

23:33but it's starting

23:33to pick up here in terms of the YouTube

23:35algorithm. So it's been lying low for a

23:37while. And you can

23:38see here, this gray line is how most of my

23:40videos do. So the other honest thing here

23:43is that like

23:43videos are a hard slog, you put the video

23:46up and you know, you shouldn't be

23:48disappointed.

23:49If you've just started a channel and you're

23:50only getting 10 or 20 people to watch it.

23:52The better thing to do is actually just to

23:55share that content share out to people get

23:57them to share

23:58it, reach out to other YouTubers like

24:00myself and ask us to share in our

24:01communities. And that will

24:03help get your content out there and will

24:05help YouTube start to pick it up more. And

24:07especially

24:07if there's a link between you know, people

24:09watching one channel and then your channel.

24:11So that's a really, really good sort of way

24:12of growing, growing your channel. So that's

24:16pretty

24:16much it for the channel. I'm not really

24:18going to go too much into it. I've sort of

24:19I've sort of,

24:20you know, hidden the the revenue numbers

24:22that come in here, partly because I don't

24:25think it's

24:25important. It's not the reason why I do it.

24:27But also because it's not that much and I

24:29don't want

24:29people to start to sort of get the wrong

24:31idea here. But to give you some sort of

24:33idea, if I go to this

24:34this video, I spent a whole week working on

24:38this. And I you know, I saw I've heavily

24:41invested in

24:42sort of a lot of equipment I use, I heavily

24:44invest in things like software, a camera,

24:47a good microphone, so that this stuff is

24:49all really, really good. And I'm yet to

24:52make the

24:52money back on any of it. Okay, so I

24:54actually think it will be probably be at

24:57the rate that I'm,

24:58you know, earn money on these videos. It

25:01will probably be two years before I pay all

25:04of that

25:04stuff back. So the way I look at this is

25:06that I basically the reason I switched the

25:09the revenue

25:10on is because in November of last year,

25:12YouTube made a change to their policy,

25:14which basically

25:15meant that regardless of whether or not you

25:18were part of their monetization program,

25:20they were going

25:21to essentially put ads on your videos. And

25:23so if you're not part of the monetization

25:26program,

25:26what they do is they can put ads anywhere

25:28in your videos. And I wasn't a fan of that.

25:30So what I did

25:31is I definitely I switched on I just

25:33switched on the monetization program. And I

25:36told YouTube to

25:37only put ads at the beginning of certain

25:39videos and at the end. And they're always

25:41skippable. The

25:42only ones where they're not skippable are

25:44the really old ones I don't want you to

25:45watch. So

25:47if you go to one of my videos, and you see

25:49an ad that you can skip, that is not a

25:50video you should

25:51be watching. But for everything else, the

25:53ads are always skippable. And they're never

25:55in the middle

25:56of content. They're only ever at the

25:57beginning or at the end. So that's pretty

25:59much how that works.

26:00And I basically put the funds back into

26:02making content, right. So making things

26:04better. The most

26:05recent thing I did is I actually paid for

26:07web hosting and web flow with some of the

26:10revenue

26:10that I generated on YouTube. So it's just

26:12feeding itself essentially. And I'm just

26:14seeing how that

26:15goes. If that changes, of course, if you

26:17know, if we start doing gangbusters on this

26:19, I have to

26:20start thinking of creative ways to put that

26:22money back into this content. Because let's

26:24just say I'm

26:25a consultant, and you know, YouTube doesn't

26:27compare, at least not the moment doesn't

26:29compare

26:30to sort of what you know what I could be

26:32earning doing that. So this this is not and

26:34you shouldn't

26:35see it as like a money making sort of

26:37scheme, because it's just not going to

26:38generate meaningful

26:40amounts of income for you unless you can

26:42create something that goes absolutely viral

26:45at least once

26:46a week, every week for a year. This is not

26:48this is not the way to do that. Okay. So

26:50that's pretty

26:51much the content. And the next thing I

26:54wanted to cover is a few things changing

26:56with 2020.

26:57Oh, I was about to say 2020.4. But it's not

27:012020 anymore. We're in 2021. So in version

27:0521.1,

27:06which is coming out very soon, Tableau have

27:08obviously publicized this page. And this is

27:11great, because we start to see what's in

27:13there. However, this time around, what they

27:15've done is

27:15they've changed the beta program. So they

27:18're no longer releasing the beta version of

27:20Tableau up

27:21front, which obviously creates a little bit

27:23of a challenge if you make content that's

27:25supposed to

27:25be out on day one for the release. So in

27:28all honesty, actually, in previous years,

27:32what

27:32actually happens is I sit around, and I

27:36wait for Tableau to upload the installer

27:40for Tableau right

27:41before it goes live. And I typically record

27:44the content a day or two before it actually

27:47goes live.

27:47Because once once I see that queue, I know

27:50that the drop is about to come. So I

27:53shouldn't be given

27:53these secrets out. But anyway, that's how I

27:55generally actually do it. So the two, three

27:57days

27:58before it comes out, I actually make the

27:59videos. That way I know I'm using the

28:01latest version of

28:02Tableau and it's working and nothing has

28:04changed. I can actually definitely talk

28:06about what's in

28:07there. And these lists are never final. So

28:09there's been many times where stuff makes

28:11it even onto

28:12this public page, and doesn't make it into

28:14the product. So it's a really difficult

28:15sort of

28:16dynamic to stay on top of. So maybe this is

28:18a good thing. But what it does mean is that

28:21unless I'm

28:22sort of you know, shit hearts on and

28:24getting comfortable with all of these very,

28:26very quickly,

28:27I won't probably be able to make a video on

28:29day one. So you might have to wait,

28:32you know, a day or two before you see all

28:33the videos. The other thing is, it actually

28:37doesn't

28:37help that I upload them all at once. So

28:40what I will do this time round is I will

28:42upload them all

28:43at once on my website. So there'll be

28:44YouTube videos on my website, you'll be

28:46able to sort of

28:47navigate the playlist to show you what that

28:49looks like. If I just go to TableauTim.com.

28:51And we just go to the playlist page here,

28:55just go to playlists, you'll see that I

28:58have a range

28:58of playlists. And the most recent one here

29:00on 2020.4 looks like this. If you click

29:03Start watching,

29:04it takes you straight in. And this is what

29:06it looks like. So you can see that all the

29:07videos

29:08are here. So on day one, once I've actually

29:10released a whole bunch of videos, this is

29:13what

29:13will be available. So you can come here and

29:15watch all the videos straight away. But on

29:17YouTube,

29:18what I'll be doing is I'll actually be

29:20releasing them to a day because there's

29:22actually a limitation

29:23that if I release more than three videos a

29:25day, YouTube doesn't notify viewers of the

29:28subsequent

29:28videos. And so that actually has a downside

29:30effect that people don't know that the

29:32videos are there.

29:33People come to you know, write a comment

29:34saying, hey, when are the new videos

29:36dropping and they

29:36realize they've missed some notifications

29:39because YouTube never sent them. So that's

29:41again, a very

29:42strange dynamic. So I will obviously

29:43communicate this at the time I will make

29:45the playlist public

29:46if you actually go to the channel and you

29:49just go to the playlist page here, even if

29:52a video is

29:53unlisted, if it makes it into a playlist,

29:56if I just go in here to the Tableau

29:58functions playlist,

29:59for example, and just oh, let's, let's kill

30:01the audio. If we go in here and just click

30:05on this,

30:05even if a video is unlisted and not public,

30:07it will appear here in the playlist. So

30:09another way

30:10you can do this is just go to the playlist

30:12page where you can see all the videos. And

30:14then as I

30:14make them public, people will get

30:16notifications and they'll come to them over

30:18time. So again,

30:19a really strange sort of dynamic there, but

30:21that's, that's just something we're going

30:22to have to work

30:23with over time and see how it goes. But

30:25that's just something to be expecting going

30:28up. Now,

30:29the very last thing, we hit 10,000

30:31subscribers, which is great. I'm really

30:34super excited about

30:352020.4. But I was really fortunate to be

30:38welcomed into the Tableau Zen Master

30:41Program. And if you

30:42don't know what the Tableau Zen Master

30:43Program is, you can just head to the

30:45website. And there's

30:46great content in here. I'm not going to go

30:48too much into that because it's here if you

30:49need it.

30:50And the reason this means a lot to me is

30:52because I've been part of the Tableau

30:53community for,

30:54you know, seven years, my first version of

30:56Tableau was version seven. And I was

30:58welcomed

30:59into a family as such, by the Information

31:01Lab. That's where I've pretty much always

31:02worked.

31:03There's a there's a year where we don't

31:04talk about I left briefly, I went to this

31:06other consultancy,

31:07it didn't work out. But I came back to the

31:09Information Lab. And you know, I've, I've

31:11learned so much from other colleagues. And

31:14I've learned so much from other people in

31:16the company.

31:16And so, you know, being recognized into the

31:18Tableau Zen Master Program is essentially

31:21just,

31:21you know, number one, it's great to, you

31:24know, to be recognized as someone who's

31:26helped other

31:26people learn Tableau. But more importantly,

31:28I think it's just the philosophy that I've

31:30learned

31:31for other people at the Information Lab.

31:33And so it's great to be sort of, you know,

31:35included in

31:36that, you know, group of amazing people, if

31:38you go to the announcement, actually, I

31:41just click on

31:41this little blog post, it shows everyone

31:44who's a current and new Zen Master. And it

31:47's a great

31:47family here. And if I actually go to the

31:49official Zen Masters page, that's probably

31:51a better page to

31:52go to. I think there's a list here we are.

31:54So you can see all the other Zen Masters.

31:57And they have

31:58all written a bio, we all write them

31:59ourselves, they've all written a bio about,

32:01you know, what

32:02they do, and you can get to know them. And

32:04there's a massive list of Zen Masters, this

32:06is amazing,

32:07like, you know, big cohort of people, and

32:09they're all doing great things. So if all

32:12you do, if you've

32:12never heard of a Sambo Zen Master, go to

32:15this page, and every single one of them is

32:17doing things that

32:18you should be appreciating in the Tableau

32:20space, whether it's building communities,

32:22and doing

32:23things with Tableau that you didn't think

32:24were possible, teaching other people Table

32:26au, standing

32:27right, standing up for equal rights, or

32:29just being, you know, absolute champions

32:31and helping

32:32other people learn and develop their skills

32:34. These are the people that are doing that.

32:35So it's a great

32:36place to go and learn from other people in

32:38the community. And they're also Hall of

32:40Fame Zen

32:41Masters. The way I think of these people

32:43are they're just ballers. They've been

32:44helping people

32:45for so long that they just gave them a

32:47permanent status on the program. So that's

32:49essentially what

32:50the and what the Hall of Fame Zen Masters

32:52do. And again, I'm really fortunate the

32:55Information

32:55Lab to be surrounded surrounded by Zen

32:58Masters. And it's it's actually really

33:01crazy that so many,

33:02you know, people who are recognized in the

33:04community work at one company. So again,

33:07something I'm really sort of, you know,

33:08proud to be part of. And, yeah, the

33:10recognition is great.

33:12But actually, what means a lot more is, you

33:14know, people telling me that their content

33:16is good,

33:16and they enjoy it. So if I go back full

33:18circle to the channel dashboard, you know,

33:20when I log in,

33:21and I see comments like this, from from

33:24people, and this is amazing, because, you

33:27know, the way

33:28I think of it is micro training, like, I've

33:30always thought of YouTube as like a way of

33:32reaching out

33:33to people and, you know, just leaning over

33:34their shoulder and just showing them how to

33:36do something

33:37and then carrying on to the kitchen and

33:38grabbing your tea, right? That's the kind

33:40of thing we had

33:41in an office dynamic. And what I do on

33:43YouTube, I think of it as exactly that I

33:45think of it as that

33:45sort of dynamic. So yeah, really appreci

33:48ative. And again, thanks to, you know,

33:50everyone in the

33:51community who's really supported me by

33:52watching content, you know, sending through

33:54a note of

33:55thanks, sending through a comment telling

33:57me about things I could do better. And it

33:59really means it

34:00means a lot to me. Okay, so this has been a

34:02long video. Like I didn't plan for it to go

34:04this long.

34:05I just hit record, I started recording and

34:07here we are nearly I don't know how long we

34:09've been

34:09going for what does it say 35 minutes

34:12Christ. That's a really long video. If you

34:14've watched

34:15all of this, you're one of the loyal people

34:18on the channel. In the next video, what I

34:20'll do this

34:20weekend is I'll actually make a video about

34:23how I make content, I'll go into the nitty

34:25gritties of

34:26how and you know, when people ask me how I

34:28make content, actually, there's one thing

34:31that I you

34:31know, I think they should be asking instead

34:35, which is why I make content. So I will do

34:38two separate

34:39videos on that because the how is one thing

34:40and you know, there's a lot of technical

34:42things to

34:42cover. I think that's what people want to

34:44see. But the why is actually more important

34:46to me. So I'll

34:47get into that in a lot more detail. And I

34:48promise you, there won't be as long as this

34:50video. This

34:51has just been me rambling about stuff. And

34:53but there we go. We've got to the end. So

34:57if we're

34:57here, you know what to do. If you've liked

34:59the video, let me know if you haven't

35:00dropped a link.

35:01If you haven't dropped something in the

35:03comments, let me know what you'd like to

35:05see instead.

35:05Once again, thank you so much for your

35:07support. I really, really appreciate it.

35:10And I will catch you in the next video very

35:20soon.