Tableau Data stories - New in Tableau 2022.2
Data Stories is impressive, but a part of me wonders whether it's a sign of Tableau losing its heritage of seeing and understanding data.
- Data Stories only works on published data sources, so you may need to convert embedded sources via 'save as a published data source' and tick the option to update the workbook connections
- You build a story by dragging the Data Story object onto a dashboard, choosing a chart, selecting which dimensions and measures to use or ignore, then picking a story type
- Settings give fine-grained control over verbosity, glossary terms, number formatting (currency, aggregation), analytics thresholds and drivers, while the Edit tab lets you add custom notes and show or hide individual story sections
- The output is a separate dashboard object rather than part of the Tableau chrome, creating layout and clarity work for the author and consuming valuable dashboard real estate
- The feature originates from Tableau's 2021 acquisition of Narrative Science, and the copy button raises questions around attribution and data export that sit awkwardly with Tableau's permission model
- Converting to published data sources0:16
- Building a story on a scatter plot3:50
- The dashboard object placement problem7:51
- Settings: narrative, formatting and drivers10:56
- Editing stories and adding custom notes16:41
- Forecast chart with analytics options19:22
- My critique of the feature22:53
- Accessibility upside25:45
- The end-user experience and verbosity28:45
- Where the feature came from33:59
0:00In Tableau 22.2 Tableau wants to tell you
0:03stories. There's a new feature that builds
0:05a story based on
0:06a data visualization inside of your
0:08dashboard and in this video I'm going to
0:09show you how it works
0:11and also explain a bit of the history about
0:13where this feature comes from. Let's get
0:15stuck in.
0:16Okay so we're here on Tableau Online I'm
0:18going to do this feature using WebEdit. You
0:20can do this in
0:21desktop but for this pre-release I can only
0:24really do this via WebEdit and I'm
0:26recording this before
0:27the actual full release just to get ahead
0:29of time. So I'm going to do this all
0:31entirely through the
0:32browser. The other thing to note is that
0:35for this feature to work the data source
0:37has to be a
0:38published data source. You can't just do it
0:40off a data source inside of the workbook it
0:42has to be
0:43a published data source. I'm not entirely
0:45sure what the restriction there is but in
0:48essence it
0:49you know it could be one of two things it
0:50could be there's a specific bit of
0:52architecture behind
0:53published data sources that allows Tableau
0:55to do this or it could just be Tableau
0:57putting a little
0:58bit of weight behind their own data sources
1:00to try and encourage people to do things in
1:02a much
1:02sort of more concise way. So I think it's
1:04more of an architectural thing than it is a
1:07Tableau trying
1:08to dictate how you do your work but
1:10nonetheless let's hop into one of these
1:12sheets and we'll first
1:13address the issue of a published data
1:15source. I think this workbook is actually
1:17got embedded data
1:18sources so let's go ahead and edit this and
1:20the easiest way to do this is just to go to
1:23any one
1:23of these sheets and if I go into the sheet
1:25you'll see that I have three data sources
1:28there and I can
1:29just right click on any one of these save
1:31as a published data source and because I'm
1:32doing this
1:33in web edit this should be almost
1:35instantaneous because I'm technically doing
1:37it on the server
1:37that's running the data source. So when I
1:40do that what I want to do is tick this
1:42option here
1:43to update this workbook to use the
1:45published data source so it will publish
1:47the data source
1:47then it will flip the connections around
1:50and so this connection over here will
1:52become a published
1:53data source. Let's go ahead and do that and
1:56let's hit publish hit okay and what we
1:59should immediately
2:00see is that the data source updates and as
2:02soon as I do that you can see that this
2:04icon over here
2:05on the left hand side changes to a
2:07published data source icon so that's worked
2:09and that's pretty
2:10much good to go. I can actually do this
2:13with everything in the workbook so let's
2:15just go ahead
2:16and very very very quickly do that just in
2:18case anything else comes up. Let's just do
2:20the same
2:20thing let's publish everything and when I'm
2:23doing this of course I'm editing this and
2:26there's
2:26actually a new feature that saves drafts as
2:30we're doing this so you can see that the
2:32the draft
2:33moniker is over here at the top and autos
2:35ave is also on that's a relatively new
2:38feature again in
2:39this particular release so there's two
2:41things that are happening at the same time
2:43in this demo. I've
2:44actually had an error on this particular
2:46one I bought in the replacement selected
2:47data source
2:48with a published data source so I think it
2:51did publish it but it didn't actually
2:54switch the data
2:55sources over that's annoying that's
2:57slightly frustrating so let's try it again
3:01and let's see
3:02if it works again and let's call this v2 so
3:04it doesn't publish over the previous one
3:06let's hit
3:08v2 publish success same error again it's
3:11not clear why this is you can copy these
3:14error messages and
3:16these aren't the most descriptive errors it
3:18might be something to do with the data
3:21source type or
3:22whatever so for now I'll just leave that
3:23one in there let's try it one more time
3:25with this top one
3:27see if this is actually a general bug as I
3:29said before I am doing this on pre-release
3:32software so
3:33I do expect bugs here and there this one's
3:35worked absolutely fine you can see that's
3:37published
3:37so we're just going to ignore anything that
3:39uses the sales target in this particular
3:41demo
3:42because we know that they're not using the
3:44published data source so now that I've done
3:46that can go back to the overview I'm still
3:47editing my workbook and I can actually
3:49start looking at
3:50this feature I'm going to find a scatter
3:52plot to start with because I think that's
3:54going to be an
3:55interesting one to start with because
3:56scatter plots are one of those things where
3:58they're a chart that
4:00when you look at you can generally see the
4:02trends but what I want to see is what the
4:04data story
4:05capability is going to add to the ability
4:07of reading the chart because for a lot of
4:10people
4:10the scatter plot you tend to read it at a
4:12very high level and I want to see if the
4:14data stories
4:15pulls out any sort of strange trends and
4:18outliers inside of this particular data set
4:22so in order to
4:23build a data story there's this new object
4:25over here on the bottom left called the
4:27data story
4:28and when you drag it in you can just grab
4:30it and drag it in you can see that I get
4:33this option to
4:33place anywhere on the dashboard like a
4:36dashboard item and when I drop it in what
4:38actually happens
4:39is a pop-up appears now I actually tried
4:42this earlier on and I have security
4:45settings on my
4:46browser and the browser actually blocked
4:48this pop-up from appearing so if you're
4:50trying to do
4:51this and nothing is happening just check
4:53that your pop-up blocker isn't blocking
4:55this if it does what
4:56you'll tend to see is something in this
4:59very top area here in your browser bar just
5:02saying look I've
5:03blocked a pop-up do you want to allow it
5:05click on that hit allow rerun the action
5:07again and it
5:07should open absolutely fine but it opens up
5:09a separate window the other thing is
5:11depending on
5:12your browser and depending how sort of
5:14savvy you are or aren't with your browser
5:16what could happen
5:17is a scenario like this where you're
5:19working full screen it's opened up and you
5:22think that it's not
5:22working because essentially what happens is
5:25the window is actually loaded behind the
5:27current
5:27active window so just double check behind
5:29your current window to make sure that this
5:32window is
5:32actually appearing it should load on top
5:34but again I've also had one instance where
5:36it didn't do that
5:37it disappeared and I went off did something
5:39else came back and completely forgot where
5:41it was and
5:41I thought it was bugged it was just behind
5:43the window okay so now that we've got the
5:45data story
5:45element here I'll bring it in right in
5:47front of the screen here so we can just
5:49focus on setting
5:50it up and when you go and drag that item in
5:52the first step is configuring it and this
5:54configuration
5:55step takes a bit of time and I'll come to
5:58that point a little later on but you
6:00essentially have
6:01to choose the chart that you want it to
6:03work on so for this one I want the scatter
6:05and once I've done
6:06that I hit next then it will ask me about
6:08the fields and for the fields I can choose
6:11the
6:11dimensions and all the measures now in this
6:13particular case I've got profit and sales
6:16so I
6:17might take the profit ratio out of this
6:19because the profit ratio is where the
6:21coloring is happening
6:22and the scatter plot is really just looking
6:24at profit and sell so I'm going to take
6:26profit
6:29ratio out of this and I'm going to move it
6:30to the ignored area just here at the bottom
6:32you can see
6:33this bottom area is the ignored area and so
6:35it's just going to look at customer names
6:37some are
6:37profit and some are sales let's go ahead
6:39and have a look at that so let's hit next
6:41and then the very
6:43last step is the story itself it's saying
6:46okay what story would you like me to build
6:48and for this one
6:49you can actually see it's loaded a story in
6:51the background but I can actually select a
6:54scatter
6:54plot in this particular case and what you
6:56want to do is use this particular one for
6:59relationships
6:59between numerical variables now notice as
7:02soon as I get to this tab this final story
7:05tab just right
7:06here and the visualization actually updates
7:09specifically the text here updates and so
7:11as I
7:12cycle through these selection it's giving
7:14me a flavor of what those text is going to
7:17look like
7:17it's actually starting to generate the
7:19story you can see it say writing story as I
7:21click between
7:22these different sections and so it's using
7:25whatever selection you've got here to
7:28change the way the
7:29story is done and you can see it's quite
7:31verbose we'll come to that again as well a
7:33little later
7:33on so it's really interesting capability we
7:35're just going to choose scatter plot
7:37because I think
7:38this one has the least text and I actually
7:40want that for this demo and we'll come to
7:42that again a
7:43little later on there's lots to unpack with
7:45this feature it's super interesting so let
7:47's hit done
7:48and that's it that's we've got our story
7:50now what I find a little bit distracting is
7:53that this data
7:55story is treated as its own object and I
7:58think it actually creates a bit of a burden
8:01of work on the
8:02author who has to put in a dashboard
8:05because it's not apparent to which
8:07visualization if I if I
8:09deselect the charts on here if I just go
8:12and select this little white space and I
8:14yeah keep
8:15my face here on the bottom right let's put
8:16it on the top right here if you just look
8:18at this
8:18dashboard it's really hard to ascertain
8:21what this text is relating to is it for the
8:24chart at the top
8:25the chart on the left the charm on the
8:26right I deliberately placed in the middle
8:28to create that
8:28confusion admittedly even if I'd place it
8:31to one side the text is going to be
8:33interacting with at
8:34least two charts and so it's hard to know
8:36exactly what it's looking at now this whole
8:38dashboard does
8:39look at profit and sales and profit ratio
8:42but again it's not obvious which analysis
8:44it's doing
8:45and where because and of course the
8:47narrative will be largely based on
8:49dimensions as well as measures
8:51in our data sources and in the scatter plot
8:54the data points relates to customers which
8:57is fine and
8:57on the right they also relate to customers
8:59so which one of these two charts is it
9:01talking about well
9:02the way you have to really solve that is
9:05the only way I sort of think design-wise to
9:07solve this is to
9:08put a container in there before I do
9:10anything with the container I'm just going
9:12to go ahead and put a
9:13border around it and this is not the prett
9:15iest solution but I'm just going to put a
9:16yellow
9:17border just so it's super clear and now
9:19that I've done that I'm going to put this
9:22inside of it
9:22and that inside of it okay what I would
9:26have liked potentially is this ability for
9:31the story to be
9:33this sort of additional information pop-up
9:36rather than be a separate object related to
9:39the chart
9:40and there's probably going to be a way to
9:41do that but this is why I said earlier on
9:43this creates
9:44quite a burden for the author because what
9:47the author now has to do is use the you
9:49know the tools
9:50that Tableau give you things like the
9:52ability to show and hide containers buttons
9:55and essentially
9:56use all those now features that used to be
9:59hacks to make this work nicely and it's it
10:02's it just
10:02makes the feature fall a little bit short
10:05in terms of usage what I would have loved
10:07is just for this
10:08to be an information icon you float it next
10:10to the title and when a user hovers over it
10:13the story
10:13comes up or clicks away and goes back
10:16rather than this what feels like archaic
10:18way of putting text
10:19on a dashboard and that's what it really is
10:21it's quite a lot of text and it just sort
10:23of goes up
10:24and down but let's re-change the balance of
10:27this dashboard here I think these are set
10:30to distribute
10:31evenly let's just double check that that is
10:33not the case let's do that and then we can
10:36move this
10:36around a little bit and give the text a bit
10:39more space okay so that's my sort of two
10:41cents on the
10:42initial sort of first impressions you want
10:44to put things in a container make them the
10:47same color so
10:47people know that those two things are
10:49related and it's super obvious now once you
10:51've put a story
10:52into the dashboard there's this little
10:55toolbar at the very very top and this is
10:58again twofold you
10:59can think of this as an author and you can
11:01think of this as a user we'll come back to
11:03what the user
11:03sees a little later on towards the end once
11:06I've created a story I can go into settings
11:08and actually I can actually enhance the
11:11story a little bit more now what I'm really
11:14getting here
11:15is fine-grained controls of how the story
11:18works I can make it less wordy or more word
11:21y I can allow
11:23users to change this particular setting I
11:26can actually go into these patific
11:28dimension terms
11:29and measure labels and change exactly how
11:32they're being used so you'll see that it
11:35says sum of profit
11:36across all of this I'm actually just going
11:39to use profit and again the burden of work
11:42here is on the
11:42author I'm having to remove things that are
11:44quite straightforward and I would hope it
11:46would do this
11:47a little bit better and what that what that
11:50leads to is essentially I think a slightly
11:52nicer way of
11:53reading this say as profit increased sales
11:55increased based on the data provided okay
11:58nice trend
11:59specifically when profit increased by one
12:01sales increased by 1.95 it's basically
12:04trying to give
12:04like a correlation to this there may be
12:07other factors contributing to sales but the
12:09year is
12:09evidence of a strong relationship so
12:12increased so basically what it's saying I
12:18just thought about
12:20that for one second I thought maybe it
12:21should have said this the other way around
12:23so for this
12:23particular section it should have said when
12:26sales are increased by 1.95 sales goes up
12:28by a factor of
12:29one now that doesn't make as much sense but
12:32basically saying it backwards makes no
12:35sense
12:35because profit is the end goal we want to
12:38make profit as a business so it's saying
12:41when profit
12:42goes up by one sales have to double
12:44basically to increase profit you know it's
12:47there's something
12:48about that sense that just doesn't seem
12:51right but that's because again maybe this
12:53is machine
12:54learning ai all that wonderful stuff and so
12:56it's going to take a little bit of time to
12:58get out of
12:58the uncanny valley that this stuff kind of
13:01tends to create now a few entities deviated
13:04from the
13:04general relationship indicating a good fit
13:07so what it's really talking here is that it
13:09's calling the
13:10customer's entity so you can go in here and
13:13replace this with customers um customer for
13:17one
13:17and the customers for uh that and you can
13:21add additional terms so uh you can say user
13:26and
13:26users okay and by adding these terms what
13:30you're essentially doing is adding sort of
13:34context to the
13:35glossary so as we look at this um a few
13:37customers deviated from this general
13:39relationship indicating
13:40a good fit the 793 users can be organized
13:43into two distinct groups of similar profit
13:46and sales values
13:47and so what it's doing is it's mixing up
13:49its use of these things i think it's
13:51literally alternating
13:52its usage throughout the sentences there
13:54were 760 customers that had values of
13:57profit so it's it's
13:58switching different terms so you might have
14:00lots of terms for the same thing you could
14:02use either
14:03and i don't like the way it switches them
14:05if that makes sense i'd rather just refer
14:07to them as
14:07customers all the way through and then that
14:09's more consistent but you can see here how
14:11this narrative
14:12section here i have a little bit of control
14:14as to how the text is formulated and so
14:17this is um this
14:17is nice now if we go to the next section
14:19the characteristics we can open up the
14:21characteristics
14:22and what we're really talking about here is
14:25formatting how it's presented to me now
14:27when
14:27we're talking about profit and sales these
14:29are numerical values and in this case i'm
14:31dealing in
14:32dollars so i can actually just tell tableau
14:33look this is actually a currency we're
14:35talking about
14:36and it'll format it in the dollar
14:38equivalent and it will deal with dynamic
14:40decimal places and
14:41it'll format negative values as per the
14:44dollars typically formatted you can assign
14:47meaning to
14:48large values so whether they're good
14:50neutral or bad and choose how to aggregate
14:52a profit so in
14:53this case it's a sum rather than average
14:56you might have some measures where it makes
14:58more sense to do
14:59the average let's say you're analyzing
15:01average price the total price isn't going
15:03to make sense
15:03and therefore you might want to look at the
15:05average price rather than the sum sum sum
15:07price
15:08and again with sales we can go ahead and
15:10select currency leave it as a dollar
15:11hit some that's absolutely fine and hit
15:14save and when you hit save it actually
15:17closes that window
15:18down for you and you can start to see we're
15:20starting to change how this works let's
15:22open up
15:22the settings again again if you don't see
15:24this sometimes it can disappear into the
15:26background
15:27so just make sure you've got it in the
15:29foreground if you go to the analytics tab
15:31we currently don't
15:32have analytics for this particular story
15:34type for scatter plots so we'll come back
15:36to that another
15:36time drivers and this is essentially how
15:41the the data source is perceived by the
15:45tool say source
15:46data must be either continuous or discrete
15:48source data must be either continuous or
15:50discrete so in
15:51essence this this particular section is not
15:53being driven by anything when we switch to
15:55a different
15:56chart type you'll see this may be working a
15:58bit better relationships and select
16:00measures that have
16:01relationships with other measures in your
16:03chart so actual versus benchmark current
16:05versus most
16:06versus period again these are just settings
16:08to really fine tune everything now the last
16:11thing
16:11is bullets and paragraphs so if you select
16:14bullets you get bullet points if you select
16:16paragraphs
16:17what is strange is it seems to me that it
16:19just collapses all the text again this
16:21could be a
16:22formatting thing we might get sort of
16:24spaced out paragraph more properly once the
16:27final release is
16:28done and that's sort of the general gist of
16:31these particular settings on the left hand
16:34side a lot of
16:35fine-grained control as to how the story is
16:38presented and now there's one more thing
16:40which
16:41is the edit tab this edit tab here allows
16:44you to edit this story a little bit more
16:46and this time
16:47it's specifically editing what's in front
16:49of you so the settings change how the story
16:52is built the
16:53editing changes the story itself so if we
16:56go ahead and select edit we get another
16:58pane and this time
17:00you can literally edit the story so the
17:02first options you have are the ability to
17:04add notes
17:05both at the top here and at the bottom so
17:07you can add additional text notes to the
17:10story and then
17:11the second thing you can do is you can add
17:14some general items so you can add custom
17:17items think
17:18of these as bits of things that you know
17:21you want to add so when i clicked on this
17:23add custom item
17:25it allows me to add a little sort of text
17:27range here and this is good in the event
17:30that maybe
17:30you've done your own stories i've actually
17:34got a customer where we add text notes to a
17:36report and
17:38this data stories feature might allow me to
17:40do that because it will allow maybe the
17:42first initial
17:43piece of information to come from the
17:45visualization and update in real time with
17:47the data source but
17:49then allow me to add text notes for more
17:51static things that maybe only change
17:53quarterly or monthly
17:54and so that that will work really really
17:56nicely just being able to add our own text
17:58first now you
17:59can make any of these visible or invisible
18:01you can see the little eye icon over here
18:03on the left hand
18:04side right hand side even and when you
18:06click on those you're just showing and
18:08hiding the specific
18:09story so now if i hit save you'll see that
18:12um if i uh take that one there you'll see
18:15that i basically
18:16only get one bullet point here um it's just
18:18regenerating it it's not changing the
18:20stories
18:21you're just regenerating it the the text
18:23and the information is not lost the
18:24analysis stays exactly
18:26where it is let's let's add a note here at
18:29the top um add a starting note and we'll
18:32add an ending note
18:34and an ending note uh hit save and you'll
18:38see those uh two notes that i've just added
18:42come up
18:43let's add a starting note and add an ending
18:45note i also can't uh type or spell um but
18:49nonetheless
18:49um that's it let's add a custom note uh
18:52what i could do is here start typing lorem
18:54ipsum dollar
18:56uh i'm stuck uh i run out of uh ideas there
19:01so let's just hit save i managed three
19:05words of
19:05lorem ipsum i'm sure there's people out
19:07there who can do whole paragraphs and there
19:09you go it comes
19:09up as a bullet point as if it was part of
19:11the narrative so this is super interesting
19:14um it's
19:14really nice to see this here and now let's
19:16try and add a different type of story on
19:18another tab
19:19to a different chart okay so let's hit save
19:22let's go ahead and close that and instead
19:25what we're
19:25going to do is we're going to build a
19:26dashboard so i want to use this forecasting
19:28chart that's
19:29included in superstore sales so let's go
19:31ahead create a new dashboard drag in the
19:34forecast
19:35and now that we've dragged in the forecast
19:37so i'm actually going to delete the legend
19:40over here on
19:40the right hand side drag the data story and
19:42we'll go through the process again this
19:44time a little
19:45bit faster so you can see that you can see
19:47that there's only one chart forecast and
19:49the fields in
19:50this particular chart are to do with the
19:53months and segment sales uh summer sales
19:55actually twice
19:56those sales and i guess there's three sales
19:58because what's technically happening is
20:01this
20:01chart has three segments so the sales
20:03appears three times okay that's why this is
20:06here it's
20:06basically telling me that um in in sort of
20:09a long-winded way so um we'll leave that as
20:12is
20:12because i mean technically it's interesting
20:16to see what this does because it's the same
20:20measure
20:20three times in different contexts so i
20:22think it will have to break things down
20:25based on the
20:25time perspective but also the segment as
20:28well so let's leave everything in there as
20:32we are and you
20:32can see here that it's suggesting that the
20:35continuous is the best fit here and um what
20:39is
20:39nice about this if i hit done you'll see
20:41that it actually breaks this down so you
20:43can see here at
20:44the top pivoted summer sales by period and
20:47then the breakdown goes into consumer then
20:49corporate
20:50then home office so it's actually taking
20:52these breakdowns and at the very very top
20:55we've got
20:55basically the high level summary and so
20:57here you can see there's a summary it's
20:59actually formatted
21:00in a slightly different way if we go back
21:02in to edit this you'll see that you get a
21:04little bit more
21:05uh sort of to work with here so if i just
21:07drag this out you'll see that i actually
21:10get now
21:10a section for each one i can actually
21:13switch off a section as well as enabling a
21:17section so
21:18all of this is fully controllable you can
21:21make this as busy or as light as you want
21:24it to be
21:25i'll come back to that in a second um but
21:27nonetheless everything is here that you
21:29could
21:29want to sort of hopefully modify or change
21:32um it starts to feel like a lot of work if
21:34you're going
21:34to use this to make a really sort of a
21:37logical thing and we'll come back to sort
21:39of the philosophy
21:41of this in a second but i just want to go
21:43back to the settings this time to see what
21:45new options we
21:46have if i go to the analytics pane you can
21:48see now we do actually have some capability
21:50in here that
21:51we can go through so you can choose
21:53analytics to write about in the narrative
21:55you can talk about
21:56correlation and you can obviously look at
21:59the breakdowns in the segment you could
22:01look at trend
22:02line analysis and you're basically setting
22:05these thresholds for different types of
22:07behaviors and
22:08when it should talk about them or when it
22:10shouldn't okay and this is again giving you
22:12fine grain
22:13control of you know how this works and the
22:16other thing you can do is if i go back to
22:18the drivers
22:19you can see that previously we didn't have
22:21any metric or dimension drivers now we do
22:24have some
22:24dimensional drivers and select the type of
22:27driver that has the greatest impact on your
22:29analysis
22:30whether it's the individual count the
22:32percentage change or the cumulative
22:33percentage if there's
22:35sort of a long view of something and again
22:37you can you can have a a click between
22:39these and you're
22:40basically changing these particular factors
22:43and so that to me feels like you really
22:45actually have
22:46to know your data very well as an author in
22:49order to do this and what what makes me
22:53what what is
22:54interesting about this is that i feel like
22:58out of the box this is a very hands-on
23:01feature this this
23:02this to me doesn't feel like a an easy to
23:05use out of the box experience because i
23:08think as an author
23:09i now have to spend more time first
23:11understanding the story it's telling me
23:14then figuring out what
23:15are whether i think my users are going to
23:17appreciate the story or not and then make
23:20changes to either get them closer to
23:22understanding the story or we're deciding
23:25that there's too many
23:26changes to make and then just wholesale
23:27removing it i think in reality that's
23:29actually what will
23:30happen people will have a go at this won't
23:32understand how it works we'll look at this
23:34video
23:34we'll look at other sort of demos we'll
23:36look at all these settings they have to go
23:38through
23:38and i'll go well this was supposed to make
23:40my life easier but it's now introduced
23:42six tabs that i now have to manage that
23:44just give a summary of my data now when it
23:48comes to the
23:49stories themselves i actually also think
23:52these are quite difficult to fine-tune and
23:54understand
23:55and it's just quite a text-heavy experience
23:58i was really hoping for something that
24:00would
24:01um be quite high level and aggregated for
24:04example cells were up by two percent show
24:07me the chart to
24:07show that and the you know values have gone
24:11from this to this which is 67 from this to
24:14this i can
24:15actually see this text over here and it's
24:17weird because you know tabla's always been
24:19a visualization
24:20tool but it just seems like in this feature
24:22we've sort of taken a step back and we've
24:24given people
24:24text and it takes up so much valuable real
24:27estate and it's a dashboard item which
24:30means people have
24:32to people have to decide whether or not to
24:34include it in their work whereas if it's
24:36something like
24:38explain data or ask data where it's part of
24:40a sidebar that makes more sense to me
24:42because it's
24:43then part of the chrome and users can take
24:45it or leave it as an as and when they wish
24:48and so
24:48i think i think this would have been a
24:50feature that was better as part of the
24:52chrome rather than
24:52as part of the dashboard by chrome i mean
24:55the interface tableau itself the sidebars
24:57the panes
24:58the pop-ups the things that tableau do for
25:01you as a vendor to make it easier for the
25:04user to
25:04understand what you're looking at rather
25:06than something that you as an author have
25:08to embed
25:08into your workbook then figure out how to
25:11space it then format it all of that work
25:13just takes so
25:14much time okay and um yeah there's just
25:16there's just a lot to really understand
25:18here so i'm sure
25:19as we use this as it gets enhanced over
25:21time we'll start to get a better
25:23understanding of how exactly
25:25it works but my general feeling on this it
25:29's it's like 50 50 this is nice but again i
25:33'm going to be
25:34intrigued to see whether this really gets
25:36used or whether it's going to still have
25:39low usage
25:39and whether this might then end up being
25:41pivoted by tableau to do something else to
25:44explain
25:44dashboards now there is a flip side to this
25:47and it's quite a positive one actually and
25:50that is
25:50when it comes to accessibility because what
25:53this tool is doing is essentially creating
25:56what i'd
25:57consider to be the closed captioned version
25:59of the dashboard it's literally taking the
26:02sheet and
26:02explaining what's going on in the chart and
26:05for people who are visually impaired this
26:08actually
26:08might be a great assistive tool to start to
26:10make it easy to understand what's going on
26:12in a
26:13visualization imagine an experience where
26:15um this technology was being used to
26:17describe what was
26:18going on in a dashboard or in a chart that
26:21would be so useful just based on click
26:23interactions or
26:24any other sort of selection interactions
26:26that someone would use it would then sort
26:28of enable
26:29this feature run this feature and then get
26:31it to tell a story of what's happening with
26:33the data
26:33in order to do that i think it would have
26:35to be a lot less sort of a boast than this
26:37but if it could sort of improve the way
26:40sort of highlights importance of things
26:43then i think that
26:43would work really well for example the top
26:45segment breakdowns here this is done really
26:47nicely the
26:48three series did not all move in a similar
26:50direction from december 2019 to december
26:532019
26:54november 2019 with summer sales two falling
26:58uh the most uh 5.09 percent and summer
27:01cells one
27:01having the same starting and ending values
27:04and some of those two finished uh trending
27:06upward in
27:07the final period what it's really talking
27:08about is the three different sales values
27:10for consumer
27:11corporate and home office so data stories
27:15it's a nice feature it's um good to have
27:18this was one of
27:19the key note sort of spectacular features
27:21this this i think is the headline feature
27:24of 2022.2
27:25but again i think a part of me wonders
27:29whether um this is a good example of table
27:34au just losing its
27:35heritage a little bit and you know as an
27:40author it disappoints me that this gets you
27:43know
27:44prominence over um something as simple as
27:48um you know uh conditional formatting
27:52inside of
27:52calculations we still have to do nasty
27:54hacks for that um it frustrates me that
27:56this gets sort of
27:57presidents over um improved um chart types
28:01for certain things for example up and down
28:04indicators
28:05just native as part of the product rather
28:07than us having to go around find shapes
28:10right calculations
28:10to do all of this you know the kind of
28:12stuff that makes it easy for me an author
28:14as an author to do
28:15this just isn't easy and for me to do this
28:18same thing in a better way using visuals
28:21just doesn't
28:22exist and instead we've got this sort of
28:24text-based feature so maybe i'm being too
28:27harsh maybe maybe
28:29i'm just um you know not the actual sort of
28:31model user for this feature but i i don't
28:35know it just
28:36doesn't land with me very well it's an
28:38impressive feature don't get me wrong but
28:41um i think it's got
28:42a bit of work and improvement to really
28:43find its place okay so it's now time to
28:45take a look and see
28:46what it looks like to the end user what i
28:48've done is obviously created two story the
28:50first one i'm
28:51going to go to the last one we looked at
28:53which is this one on dashboard number seven
28:55where we added
28:55the story to the right hand side of the
28:57forecast chart when you go through to it it
28:59obviously loads
29:00the story and this is what you get this is
29:03obviously a very text-heavy story so you
29:05get this
29:06very basically a simple text box you can
29:08just highlight everything now what i like
29:11about this
29:11is that there is this sort of um interface
29:14click um it's sort of not obvious it's this
29:16sort of blue
29:17highlighter that wasn't as obvious when we
29:19were looking at the dashboard item but
29:21actually it's
29:21a link and when you click on it goes into a
29:23deeper version of the story with a bit of a
29:25navigation so
29:26you can sort of click in and click out and
29:29again when you go down here you can see the
29:31consumer has
29:31its own click in capability and you can go
29:34in and get a little bit more depth when you
29:36click into
29:37those so there's even navigation into this
29:39and it just makes it like i said before
29:42quite a text
29:42heavy setup now there is a setting that
29:44allows you to control how much text shows
29:47up and lets the
29:48user choose how much text shows up if we go
29:50back to the general dashboards back when i
29:53created the
29:54scatterplot i actually enabled an option
29:56around verbosity which is now going to show
29:59up when i
29:59loaded this story so let's wait for this
30:01story to load and you can see here that i
30:02have this control
30:03here that gives me low medium and high verb
30:05osity if i just go to the other end of the
30:07extreme select
30:08high you can see that the text is a little
30:11bit longer now again i think this is a sign
30:14of this
30:14is a sign of lacking confidence in any
30:16typical um you know piece of text you'd
30:19normally say to
30:20someone that you don't need more words you
30:22just need better words right to get a point
30:24across
30:24that's why twitter is such a wonderful
30:26platform because it forces you in this
30:28constraint not to
30:29have more words but to have better words in
30:31the same amount of space and i feel like
30:33this verbosity
30:34thing is a little bit of a get out of jail
30:37free card um part of the feature set that
30:40allows the
30:40user to sort of dial up and down how much
30:44more text they want to have and kind of to
30:46me there's
30:47surely there's just an a right amount of
30:49text for the thing you're trying to explain
30:51um and and there
30:52shouldn't be really there shouldn't be any
30:54need to choose how many more words you want
30:56to see because
30:57it should just tell you what you need to
30:58know out the gate without any need to dial
31:01that up or down
31:01if it's useful it's useful and if it's not
31:03it shouldn't be there so that verbosity
31:05thing is a
31:06bit of another weird um thing to sort of
31:08bear in mind now the other thing i i sort
31:10of think is
31:11actually quite important is this copy
31:14button now this copy button sort of gave me
31:16mixed feelings
31:17the first one as an author something
31:19crossed my mind and just thought well wait
31:22how does an end
31:23user know that i as the author didn't come
31:25up with this there's nothing here that says
31:27this text has
31:27been generated by tableau data stories
31:29something to let you know that this is
31:31machine talking and
31:32not a human being who's actually crafted
31:34this analysis i think that's actually an
31:37important
31:37distinction because if you copy this you
31:39might then go and paste that information
31:41somewhere else
31:42and the fact was that copy button even
31:44exists that's been such a ideological
31:46sticking point in
31:47the tableau world which is letting people
31:49export your data and for a long time we've
31:52always sort
31:52of fought this battle of telling people no
31:55no don't export your data to this platform
31:58just go
31:58ahead and create a better experience of
32:00people stay in the tableau ecosystem and
32:02that's been
32:03the sort of champion approach to this way
32:05of thinking but now suddenly there's a
32:08massive
32:08copy button that just gives you this
32:10information for free and with no heritage
32:13as to where it goes
32:14i mean i could go and paste this in a word
32:16document and off i go and there's no sort
32:19of
32:19context i mean if i just open up um i just
32:22open up a notepad let me just open up a not
32:24epad here
32:25let's just paste it let's open this up and
32:28open this notepad here and we'll just drop
32:31this in
32:32we'll call this text and just see the raw
32:34text that it pastes so i can't even type it
32:38's so late
32:38so if i um put a new word let's do that
32:41this is what it pastes doesn't paste
32:45anything um that
32:46says oh this has come from tableaus you
32:49know machine learning wizardry it's just it
32:52's just
32:53text and so now this this text can go into
32:56any word document and the key question i
32:58ask you if
32:59you paste this in a word document or a
33:01powerpoint now how do you communicate to
33:04someone where this
33:04came from it's just a little bit difficult
33:07maybe maybe again i'm being a little bit
33:09backwards here
33:09maybe i'm just overthinking this and um i'm
33:12supposed to sort of approach it with a
33:14little
33:14bit more of a liberal approach um but i
33:16really struggle because the tableau this is
33:19the same
33:19company that is you know given me this sort
33:22of permission model um in in the same
33:25product by the
33:26way to get to the same chart i have this
33:29incredibly sort of detailed permission
33:32model for uh content
33:34and on the other side i'm just getting copy
33:37and paste for free um so again it's it's a
33:40it's a
33:40little bit of an interesting one i think i
33:42'd be really interested to see how this
33:43evolves over
33:44time i'd actually be interested to see how
33:46things like permissions um sort of interact
33:48with this can
33:49you disable whether that shows or not
33:51through the permissions model or something
33:53like that it'd be
33:54just really interesting to sort of find out
33:56more but a bit about that but nonetheless
33:58that's how
33:58it looks like to the end user now i said
34:00earlier on in the video that i just talked
34:02to you a bit
34:03about where this feature comes from and
34:06this is another great example of a recent
34:09purchased
34:09tableau have pivoted into a feature so
34:12tableau back in 2021 in fact this post was
34:15by mark nelson
34:16at the time he wasn't president and ceo but
34:19um it was a you know feature that was
34:21bought
34:23by essentially acquiring narrative science
34:25the narrative science had built this
34:26capability both
34:27on desktop and on mobile essentially this
34:30uh let's see if we can open the screenshot
34:32of this a little
34:33bit bigger so you can see here that
34:35essentially it was connecting to data
34:36sources and it was actually
34:37building some of these nice visuals i'm
34:40actually talking about getting as a user
34:42these uh simple
34:43big ass numbers as they call them and uh
34:46nice indicators telling you the trend of
34:48the data
34:49just making that kind of stuff really easy
34:51nice summarized stories with up and down
34:54indicators
34:54in the text this feels like a much much
34:57more watered down version of that and none
35:00of this
35:00sort of greatness has made it all the way
35:02in here um i i never use this feature well
35:04enough but i
35:05always remember being quite impressed and
35:07at the time i gave the same critique that i
35:09gave today
35:10which was this is great but make it easy
35:12for me to build charts and i will help
35:14serve my users better
35:16and so this is where this feature comes
35:18from it's really interesting to see this
35:20now as a headline feature and we've seen
35:22this with our stator in the past we've seen
35:25this with a
35:25bunch of other tools actually over time
35:27either tableau have copied them wholesale
35:30taken the ideas
35:31on board and enhanced them and done them
35:32better or they've just gone out and
35:34acquired a company
35:35that's doing that thing already and then
35:37brought it into the fold and that's what
35:39let's see how
35:39many year turnaround of this so this was
35:422021 december of 2021 and here we are
35:45almost uh
35:47not quite a year later but six months later
35:49and we have the um sort of end products
35:52that's been
35:54rolled into the features so it's really
35:56interesting it's really interesting to see
35:59that kind of quick
36:01turnaround um but again um as i said before
36:04um this feels like a feature that's moving
36:07away from
36:08tableau's heritage to me tableau's heritage
36:11is about seeing and understanding data not
36:13uh
36:15you know creating text boxes um that tell
36:17you about your data if that makes sense so
36:19that's a pretty long one it's late over
36:21here as well so um i've been sort of r
36:23anting and
36:24talking for a really long time let me know
36:26what you think i'd really love to know your
36:28opinions
36:28about this feature am i being too harsh do
36:30you agree with me do you not agree with me
36:32do you
36:32think that could be a better job with this
36:35feature are you going to take the time to
36:37create space on
36:38your dashboard for this feature that's the
36:40true test are you going to give valuable
36:42pixel space
36:43to this feature and if so let me know why
36:45thanks for watching and i'll catch you in
36:48the next video
36:49you
36:51[BLANK_AUDIO]
#tableau #salesforce #analytics #data #tableau22_2
Tableau release notes: Help any user to confidently access, understand and communicate with data. Data Stories automate the analysis, building and communication of insights with plain-language explanations that are easy to read and understand. Data Stories are also fully customisable, so you can tailor the stories based on your audience. Choose which analyses are included, change the confidence interval, rename fields, apply colours to denote positive or negative changes and more.
Timestamps: 00:00:00 INTRO 00:00:17 SETTING UP 00:03:52 HOW IT WORKS 00:05:49 STORY CONFIGURATION 00:10:41 CHANGING THE SETTINGS 00:14:17 CHARACTERISTICS 00:16:42 EDIT THE STORY 00:19:22 BUILD A NEW STORY 00:25:32 ACCESIBILITY 00:28:44 USER’S PERSPECTIVE 00:34:00 NARRATIVE SCIENCE ACQUISITION