0:00Hey, it's Tim here. In today's video, Table
0:01au has a new CEO as ever. Let's get stuck in
0:04.
0:04So you might have missed this earlier in
0:06the week, but Tableau announced on LinkedIn
0:08and on Twitter
0:09that they had a new leader, Ryan Atay, the
0:12new president and CEO of Tableau, as you
0:14can see from
0:15this post here. Now, I did find this
0:17slightly strange because if you go to the
0:20Tableau newsroom,
0:21there's nothing here about that. There's
0:23nothing on the Tableau blog and there's
0:25also nothing on
0:26the Salesforce newsroom, the Salesforce
0:28press releases. And if you look at all the
0:30other public
0:30articles talking about this change, they
0:33all reference those two sources. The reason
0:35,
0:35I think it's potentially because Tableau
0:37Conference is around the corner and Tableau
0:39Conference itself normally generates a lot
0:41of news and announcements from the keynote
0:44in terms
0:44of press releases and also media coverage.
0:46People go to conference to cover what's
0:48happening at
0:48Tableau. So that might be the better stage,
0:50that might be the better moment to actually
0:53announce
0:53this. So that makes a lot of sense to me.
0:55So if you're wondering why it's weird, that
0:56's probably
0:57why. And we can wait and find out if
0:58nothing gets mentioned at conference and no
1:01press releases come
1:02out then, then we can really be worried.
1:03Anyway, that's the first bit, Tableau
1:05announced a new CEO.
1:06Now, Ryan, let's have a look at Ryan's
1:08profile. If I click on the link, you can
1:10actually go and
1:10see that Ryan Atay is now the president and
1:12CEO of Tableau, a Salesforce company. Ryan,
1:16come on.
1:18What's going on? Just accept my invite.
1:21Anyway, if I scroll down, you can see that
1:24Ryan's actually
1:24had quite a long experience here at Sales
1:26force. If I go right to the bottom and sort
1:28of work
1:29backwards, you can see he was actually a
1:30management consultant previously at Delo
1:32itte looking at
1:33mergers and acquisitions. Then he moved
1:35into a corporate development role at Sales
1:37force Ventures.
1:39Then he looked after alliances and
1:40strategies. You can kind of read this out
1:42for yourself.
1:42He did a bit of product management. He also
1:45became the CEO of Quip very briefly.
1:47For a year and six months. And then more
1:49recently became the business officer. Did
1:51that for two
1:52years. Then was recently the president and
1:54revenue officer at Tableau. There's
1:57actually an interesting
1:57trend that he's only ever really done roles
2:00in the last four years for a year and a
2:02half at a time.
2:04So that's kind of an interesting thing. He
2:06's clearly maybe either being groomed or
2:09being
2:09prepared to make you take a more senior
2:11role. Nonetheless, he became chief revenue
2:13officer
2:13at Tableau. This is roughly the same time
2:16that we had Mark Nelson rise into the role
2:19of CEO.
2:19But Mark Nelson then stepped down. We've
2:22had no CEO for some time. It's been covered
2:24by
2:24Francois and Pedro, who've been pretty much
2:26sort of maybe looking after Tableau in a
2:28dual role.
2:29But then as of last week, president and CEO
2:32of Tableau, Ryan became that role. So that
2:34's pretty
2:34much the journey. Now, if you don't know,
2:37over the last three years Tableau has now
2:39had three CEOs.
2:42In essence, the only other institution that
2:43I think that has changed leadership more
2:45often
2:46has been the UK government. Nonetheless, we
2:48started off with Adam Salipsky. So Adam
2:51Salipsky took over Christian Chabot. When
2:53Christian Chabot stepped down, Adam Salips
2:55ky
2:55stepped into the role. He came from AWS and
2:58you could maybe hold him responsible for
3:00the big push
3:01to the cloud. It really helped Tableau
3:03prepare for the cloud. But then Adam Salips
3:05ky stepped down from
3:06that role and went back to AWS to take over
3:09Andy Jesse's role because Andy Jesse was
3:12moving into
3:12Jeff Bezos' role. So there's a little bit
3:15of Silicon Valley musical chairs going on.
3:18But nonetheless, after Adam Salipsky
3:20stepped down, we had Mark Nelson step into
3:22the role. So
3:23he became CEO for a period of I think a
3:25year. And then that was actually quite an
3:27interesting sort
3:28of hire because he was an internal hire. He
3:30wasn't external. So very much someone who's
3:33familiar in
3:33the organization, potentially to help
3:35people internally feel familiar with the
3:37leadership,
3:38but also someone to help bridge the gap to
3:39Salesforce to help Salesforce better
3:41understand
3:42the business. Nonetheless, right before
3:44some wave of layoffs at Tableau, he stepped
3:46down and then
3:47surprise surprise, a layoff started
3:49happening at Salesforce. And those impacted
3:51Tableau too.
3:51There's no real clear sort of evidence that
3:54it impacted Tableau more than other parts
3:56of Salesforce.
3:56But Mark Nelson stepped down. And then at
3:59that point, we didn't actually have anyone
4:02replace him.
4:02It was sort of co looked after by Francois
4:06and Pedro. And now we have Ryan Ato
4:09stepping into the
4:10CEO role. Now it's interesting he's going
4:12into the role from a revenue perspective,
4:14because
4:14to be the chief revenue officer of Tableau
4:16for the previous year and four months and
4:18then get the
4:19mandate of CEO, you've either got the
4:21mandate of CEO because revenue is going to
4:23become an even
4:24more important part of what's going on with
4:26the Tableau platform. Or maybe there's a
4:28new focus,
4:29and now revenue has stabilizes under
4:31control, you can now maybe take on a new
4:34sort of leadership
4:36vision to look and pay attention and what's
4:38coming next. And to be fair, Ryan really
4:41has his work cut
4:41out. There's a lot of challenges going on.
4:43Let's just sort of step through them very
4:45briefly.
4:45The first one, the most important one, I
4:47think, is just the business now. And there
4:50's no excusing
4:51Tableau was acquired for quite quite a
4:53large amount. And so Salesforce would like
4:56to see
4:56return on that investment. In fact, I think
4:59I can remember Ryan himself highlighting
5:01Tableau as a
5:02premium purchase from Salesforce. And
5:04whenever anyone says premium purchase, what
5:07they really
5:07mean is I need to see value in return from
5:09my purchase, when you buy something
5:12expensive,
5:12and you call it a premium purchase, you
5:14really want that sort of premium experience
5:16. So from
5:16a business perspective, when you buy
5:18something expensive, you want to see the
5:20return as an
5:20investment. So that was pretty interesting
5:24sort of decision here. Now, the business
5:28has lots of
5:28challenges, we've got a very competitive
5:30market in the analytics space, we've got
5:32Microsoft,
5:32and Google and lots of other providers sort
5:34of stepping into the into the fray, you don
5:37't have
5:37to look at what I'm saying, you can go to
5:38the Gartner Magic Quadrant and see all the
5:40little dots
5:41on the matrix they put together. Those are
5:43all companies vying for the kind of
5:45business that
5:45Tableau has been looking after for the last
5:4720 years now, Tableau is 20. And so it's
5:50built up
5:50quite a big customer base. The other
5:53challenge is that all of the competitors
5:56really sort of
5:57do different things. If you look at
5:59Microsoft, the analytics work they do, that
6:02's not their
6:03bread and butter. Actually, it's the
6:05infrastructure and technology that's
6:07Microsoft's core sort of
6:08offering. And so where Microsoft has an
6:10advantage is they can always bundle in
6:11analytics as part of
6:13those bigger investments. And Salesforce's
6:16sort of unique USP has been the CRM, the
6:18sales focus. So
6:19Salesforce's way into most organizations is
6:22around the CRM experience. And so from a
6:25Salesforce
6:25perspective, that's sort of what's going on
6:27with Slack, Tableau, MuleSoft, and all
6:30these technologies
6:31coming together to make the Salesforce
6:32platform as good as it can be. And then the
6:35other sort of area
6:37to kind of focus on if you're going to be
6:38CEO of something like Tableau is obviously
6:40the customer
6:41satisfaction. Once you've got Tableau, are
6:43your customers happy? And that's sort of
6:45doing
6:45interesting things. Of course, many people
6:47who use Tableau are happy with the
6:48investment, but
6:49it doesn't mean they have a completely
6:51seamless experience, whether it's
6:52connecting to new data
6:54sources, keeping up with the trends in
6:55analytics, or more recently, just things
6:58like customer
6:58experience when it comes to support. And it
7:00comes to just having some clarity about
7:02what's going on
7:03with new features that are only really
7:05capable in the Salesforce world. But then
7:07also there's this
7:08sort of, let's say, concern that Salesforce
7:11might start to roll out more and more
7:14capabilities that
7:15are only exclusive inside of the Salesforce
7:17platform. I think Salesforce Data Cloud is
7:19a
7:19good example of that. And yeah, maybe that
7:21's a good reason to pay more attention to
7:23Salesforce
7:23if you don't have Salesforce. But at the
7:25same time, a lot of companies invested in
7:27Tableau long
7:28before Salesforce was part of the
7:30discussion. And as features start to move
7:33more towards Salesforce,
7:34people start to ask a couple of questions
7:37and it just maybe draws in unnecessary
7:39scrutiny when it
7:40comes to things like purchasing and renew
7:42als every single year. Nonetheless, that's
7:44obviously a big
7:44challenge in itself. And then the very
7:46final challenge is innovation. Where is
7:48Tableau going
7:49in the future? Where is the next two, three
7:51, four, five, six years going to go? And in
7:53order to really
7:54take on those challenges, you have to start
7:56now. You can't in the analytics space,
7:58especially when
7:59you're a company as big as Tableau. It
8:00takes time to steer the ship. So if you're
8:02not already making
8:03corrections now, there will be trends that
8:06will just come into the analytics space and
8:08change
8:08things overnight. And I think I have huge
8:10confidence in Tableau in doing that. I've
8:12seen so
8:12many amazing things going on with product
8:14development. This conference hopefully
8:16should be a good
8:17opportunity to see more of that. But
8:19nonetheless, it is a challenge and every
8:22company is trying to
8:23take on that challenge. You've got new
8:25entrants into the space with AI and machine
8:27learning.
8:28And so companies have to adapt, Tableau
8:30included. So those are going to be the sort
8:32of three big
8:33challenges for Ryan to look at. And it's a
8:35pretty interesting thing. Now, I will end
8:38this video on
8:39one small note, and it's about actually
8:41Salesforce and the CRM capability. I
8:43license Tableau quite a
8:45lot because I end up installing it on new
8:47machines. I end up installing it on my own
8:50laptop. And over
8:51the last, let's say, six months, I've had
8:53to actually install and unlicense, install
8:56and
8:56unlicense Tableau quite a few times. Now,
8:58every time I do that, I always type in my
9:00details pretty
9:00religiously. I'm the kind of Tableau user
9:03who fills in that details form properly,
9:05because I always
9:06think if I do that properly, the quality of
9:08the data, the backend is going to be better
9:09. And that
9:10just makes me happy. That's the kind of
9:12person I am. Nonetheless, I filled it in
9:15with my first name,
9:16last name, usually different emails,
9:18because I'm working in different contexts.
9:20So the emails are
9:21different. But the address that I put in is
9:23always my own address, same first line,
9:25second line,
9:26address, postcode, country, all of that is
9:28always the same. I even fill out the role
9:30details. What's
9:31my role? I'm a consultant, blah, blah, blah
9:34, you get the idea. Now, every single time I
9:37fill that
9:37in, and this has happened now six times
9:39over the last two years, I've gotten a call
9:42within a day.
9:43Sometimes it's even within minutes, but
9:45typically it takes up to a day. And it's
9:47always someone from
9:48Salesforce, as Salesforce acquired Tableau
9:51a long time ago now, so I can just say
9:54Salesforce.
9:56And each and every time, it seems that
9:59their CRM has no way of figuring out that
10:02it's just
10:02me entering the same details again, this
10:04time with a new email, because I'm in a
10:06different company.
10:07But all of those forms have been filled in
10:10with the same first name, last name,
10:12address. I've never
10:13changed it. I even have automations to sort
10:15of pre-fill certain fields like my address,
10:17first
10:17name, last name, all of that is always the
10:20same. And so if you're running the world's
10:22best CRM
10:23system, and you claim to have a 360 degree
10:26view of the customer, I would think your
10:29technology is
10:30smart enough to figure out that this is the
10:32same person with a different email address,
10:34signing up to the product again, with a new
10:36license in a different context.
10:38And that's context that you should be
10:40adding to your 360 degree view of the
10:42customer,
10:43and not calling me every single time to ask
10:45me what my interest in Tableau is. It's
10:48also funny,
10:49because you're calling me and asking me
10:52what my interest in Tableau is. I always
10:54say to them,
10:55I'm very interested in Tableau. And then I
10:57go on to explain how to have a YouTube
10:59channel,
11:00and the conversation ends pretty quickly,
11:01because I'm wasting their time. But I find
11:05it funny.
11:05Nonetheless, Salesforce is the world's best
11:07CRM, that's the kind of problem I would
11:09think is easy
11:10to solve. And there are many problems,
11:12small problems exactly like that throughout
11:15the
11:15Tableau ecosystem throughout the whole
11:17experience of Tableau that I think make a
11:20huge difference
11:21to the quality of life of using the product
11:23. And in my opinion, Ryan, those are the
11:26things to go
11:26and focus on. Because if we can make those
11:28better, it's dead easy for me to defend the
11:30product is
11:31dead easy for me to show why it's better
11:32than anything else. And even if it's more
11:34expensive,
11:35I can show the value much faster, much
11:37quicker and much easier. But if those small
11:40things don't work,
11:41it's really hard to defend the product.
11:43That's the end of the video. Thanks for
11:45watching,
11:46and I'll see you in the next one.
11:47Transcribed by https://otter.ai
11:48Transcribed by https://otter.ai
11:57[ Silence ]
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