0:00Hey it's Tim here, in today's video we're
0:02talking about Snowflake, as ever let's get
0:04stuck in.
0:05So for some time now I've been threatening
0:07to make videos about new technologies and
0:09Snowflake
0:09has actually been something that I've
0:11already been making content about. If you
0:13head to the
0:14YouTube channel and on the top right hand
0:16side, I don't know if many people know this
0:18but if I
0:19just collapse this sidebar here, there's a
0:21little search bar here and once you're
0:23there you can
0:24actually just search content on the channel
0:25so if you type in Snowflake there you'll
0:27get a return
0:28list of pretty much all the videos I've
0:30made in that area in chronological order of
0:33what makes
0:33the most sense. So you can see here I've
0:35made quite a few videos and part of the
0:37philosophy around
0:38making content is just generally can you
0:41add value to the content and actually the
0:44best way I tested
0:45that with Snowflake was I actually made a
0:46series based on Snowflake's own resources.
0:49So I went to
0:50Snowflake website, I took the resources,
0:52the getting started with Snowflake
0:53resources, I
0:54literally titled it the same thing and then
0:56I made videos about them. So these were
0:58resources that you
0:59could already just go and consume yourself,
1:00walk yourself through them, guide yourself
1:02through them
1:03and for the record they're really really
1:05good. I was able to pretty much use those
1:07resources to
1:08teach myself Snowflake and then repeat that
1:10back in the video in my own sort of style
1:13and nature
1:13and I was following the guide side by side
1:15as well in these videos and having done
1:17that 8 000 people
1:20watched the first video and subsequently
1:22all the other videos also got pretty good
1:25view counts.
1:25In essence people were following through
1:28the entire course so in sort of that little
1:30experiment
1:30I realized that actually I could add some
1:32value to the space and I could make content
1:34that was
1:35interesting. The other problem with
1:36databases is they're just really dry
1:38sometimes. Sometimes
1:39when you're talking about concepts whether
1:41it's related to specific SQL syntax for
1:44that database
1:45or you're talking about security and
1:46governance and you're trying to explain
1:48some of the more
1:48complex architecture concepts it's really
1:51hard to keep things accessible and so that
1:53's also
1:54something that I was super keen to do if I
1:56was going to make content about Snowflake.
1:58So one of
1:59the ways I did that is I broke down the
2:00keynote. I essentially went through the
2:02entire Snowflake
2:03keynote and I tried to sort of make it
2:05simple and accessible and again the
2:06response to that has been
2:08as good as if not just as good as my Table
2:10au sort of keynote breakdowns which I
2:13recently did if you
2:14haven't seen those. So in essence when I
2:16did these experiments I was absolutely
2:18certain that I could
2:19add something to the space and over the
2:20last two years actually that content has
2:22been doing really
2:23really well. And so this brings me to the
2:26topic today which is I've now got a course
2:29available
2:30on LinkedIn Learning for Snowflake. Now
2:33this course is titled in a similar way if I
2:35go to
2:36the post here it's titled in a similar way
2:38to the previous course I did on Tableau. So
2:41everybody's
2:42introduction to Snowflake as a title my
2:44previous course was called everybody's
2:46introduction to
2:47Tableau and it follows the same philosophy
2:49it's exactly the same recipe it's a
2:51different
2:52technology. The whole purpose and even the
2:54naming should suggest this is to make the
2:57technology
2:58accessible to everyone in the business and
2:59you're probably wondering well what do you
3:01mean and what
3:02data have you got to prove this? Well if I
3:04head to my back-end analytics here you can
3:06see the sort of
3:07metrics for my course on Tableau. We're
3:09just under 30,000 learners so we're getting
3:12there but you can
3:13see that the trend on a weekly basis is
3:15pretty consistent roughly 800 people doing
3:18it every
3:18single week starting the course and
3:20learning something new and over here you
3:22can see the titles
3:23by learner. So you can see I work in pretty
3:26much every industry whether it's hospital,
3:28healthcare,
3:29retail, higher education,
3:31telecommunications, IT service and IT
3:34consulting whatever industry
3:36you're working in that course has helped
3:38people learn Tableau and then if you look
3:40at titles a lot
3:40of people working in this space obviously
3:42going to be business analysts of some sort
3:44or strategists
3:45but we've also got lots of project managers
3:47, database developers, specialists, people
3:50who
3:50never open Tableau during the course. So I
3:53wanted to bring some of this secret sauce
3:55to Snowflake as
3:56it were. I wanted to make databases
3:59interesting to learn accessible and also
4:01contextual in the
4:02business setup so that's exactly what I've
4:04done with this course it's called everybody
4:07's
4:07introduction to Snowflake. You can access
4:09it free via my LinkedIn link I'll put this
4:12in the
4:12description below and also in the first
4:14comment of this video. The reason I do this
4:17is because I
4:18think keeping all this access available to
4:20everyone is super super important. LinkedIn
4:23learning is part
4:24of LinkedIn Premium so if you have LinkedIn
4:26Premium for any reason whatsoever you
4:28automatically get
4:29access to LinkedIn learning and if you don
4:32't have access to it everyone is always
4:34entitled to a 30
4:35day free trial so that's yes another way
4:37you can get it for free and then on top of
4:39that let's say
4:40you've done your 30 day free trial or you
4:42don't have Premium you're not a sales
4:43person you're not
4:44one of these recruiters well if you go to
4:46my profile and go to this post you can't
4:48sit here
4:49because this is my own post but if you go
4:51to this post it's public it's open to the
4:53world there'll
4:54be an option there to access it free for 24
4:57hours. Now the course is only an hour and
4:5930 minutes so
5:00that's plenty of time go to that link when
5:02you're ready to just spend an hour and you
5:05can do it over
5:05the course of a day maybe do the first half
5:07in the first half of the day the second
5:08half later in the
5:09day and you're pretty much done you'll have
5:11a strong introduction. It's meant to be
5:13accessible
5:14it's meant to be easy to access if you work
5:16in business you'll be able to go to this
5:17without
5:18having any prior knowledge of databases in
5:20general terms. We will cover some complex
5:23topics but are
5:24always so try and link you off to resources
5:26that are valuable so that's hopefully a
5:28really really
5:28good way to bring you into this. Now to
5:30sort of give you confidence that I can keep
5:32people engaged
5:33if I go to my video analytics here you can
5:36see this is my first video on Snowflake
5:38getting
5:38started with Snowflake and what I love
5:40about YouTube is it gives you retention
5:42graphs for
5:43what people are actually doing through your
5:44videos if you're wondering how do I make
5:46videos and how
5:46do I keep them engaging because I pay
5:48attention to these metrics here and so you
5:50can see here that as
5:51soon as the video starts obviously there's
5:53a big drop off but remember the length of
5:55the video it's
5:5530 minutes so there will always be a drop
5:58off of this sort and typical sort of a
6:00YouTube term is
6:01MrBeast has like something like 97
6:03retention but he's only making like five
6:05eight minute videos and
6:07they're much more interesting than
6:09databases so to get to the first minute and
6:11still have 42%
6:12is I think a pretty good standing. Now you
6:14can see that this pretty much remains flat
6:17all the way
6:17through to the very end so for 30 minutes I
6:19'm able to keep people engaged about Snow
6:22flake and they
6:22even come back and watch certain bits over
6:24again that's why you get this slightly odd
6:26bump right
6:27around the timestamps people are coming
6:29back to do that bit again or they found it
6:30useful and want
6:31to refresh and so that's what's going on.
6:33So I think this is a fantastic resource on
6:35LinkedIn
6:36I've taken everything I've learned about
6:38Snowflake content and I've put it into this
6:40but that doesn't
6:41mean I won't make content here on YouTube
6:43the way this works is LinkedIn is the
6:45professional
6:46platform you can always access this for
6:48free via the description below but the
6:51whole point of this
6:52is complementing that with content here on
6:54YouTube so over the next few months you're
6:56going to start
6:57to see a more consistent cadence of content
6:59around Snowflake and hopefully that's going
7:01to be
7:01something that will help you get on your
7:03journey and the reason I'm doing this well
7:05I'm still
7:06Tableau Tim I'm always going to be Tableau
7:08Tim and I think these two technologies are
7:10fantastic
7:11together but in order to bring people into
7:13that world I think first I have to do
7:15something to
7:15introduce people to Snowflake and then we
7:17can get to that really really good content
7:19where we build
7:20whole solutions whole ideas inside of a
7:23platform using Snowflake and Tableau from
7:26start to finish
7:27and people being able to follow along all
7:29the way through the process and hopefully
7:31at the end of
7:31the day learn something new. Thanks for
7:33watching and I'll see you in the next one.
7:36you
7:36you
7:46[ Silence ]
Snowflake | Data engineering | Tool strategy