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0:01Content strategy and content mix.
0:04Okay, so to talk about content strategy and
0:08content mix,
0:08the best way to do this is to show you a
0:11graphic that I got on my phone.
0:12Actually, coincidentally today that I
0:14decided that,
0:15this is actually a really good graphic to
0:17show you.
0:18So let's do this.
0:19So I'm going to open three images.
0:22I'm going to put them on screen. Oh, there
0:24's my CSV.
0:25Let's download that to my machine.
0:28I'm going to sort of minimize this.
0:30I'm going to open three images.
0:32What they are, are screenshots from my
0:37phone,
0:38actually today at two o'clock roughly.
0:41And this is basically YouTube sends you
0:43these,
0:43what do I call these? It sends you kind of
0:48alerts,
0:48then it tells you how your channel
0:50performed that week.
0:51And this was actually a hint that it
0:54dropped on my channel.
0:55So I'll actually show you the video I took
0:57of the screen recording.
0:58And can I get it to loop?
1:01QuickTime Player file. Can I get it to loop
1:07?
1:08No, I can't get it to loop. So we'll just
1:10hit play a few times.
1:11So this is basically the graphic.
1:13So basically says, look, this is your
1:16content
1:16we consider as part of a hub.
1:18So this keeps many of you happy in coming
1:21back,
1:21the new features videos.
1:23And then if it gets the next type of video,
1:26help like content.
1:27So Tableau Desktop Crash Course, that's a
1:29very good group of content.
1:31And another one here could be seen as a
1:34scatterplot video,
1:35which I'll show you.
1:36And then the next one after that is what I
1:38call the hero videos.
1:40I call these whales, but YouTube calls
1:42these hero videos,
1:43popular topics with big appeal.
1:45So these ones are the ones that really
1:47reach a big audience,
1:48really go out there and draw people into
1:50your channel.
1:51So those are the three general sort of
1:53frameworks for videos.
1:54I have traditionally only been making hub
1:58videos and help videos.
2:00This year, I didn't really make any hero
2:03videos at all.
2:05They just take too much time.
2:06As I explained, I didn't have the time.
2:08So super, super, super difficult to make.
2:12But nonetheless, it's kind of interesting
2:16because what YouTube wants you to do is to
2:18balance these,
2:20kind of schedule them.
2:21So it's basically saying, hey, help content
2:24is really working for you.
2:25Go and focus on hub and hero basically.
2:29So how can you complement these types of
2:31videos with the other two types?
2:33So I'm known for help content.
2:35And it's basically saying, hey, go check
2:37out these other videos.
2:38And so here's some strategies.
2:40And so that's actually very much how I look
2:42at it.
2:42Now, content on my side is done in Notion.
2:46I can't really show you that because there
2:47's some confidential stuff
2:49in there about stuff I can't share.
2:51And I haven't really checked with various
2:52people
2:53to see if I can actually share stuff with
2:55them.
2:55So I won't share that in there.
2:57But none to say I have about like 300
3:00videos like penciled in.
3:03That's no joke.
3:04300 videos as a list in Notion.
3:06It's a table with basically a title.
3:09Most people start with a title, then they
3:11go to the thumbnail.
3:12Then they actually make the video.
3:13I tend to start with a title, I make the
3:16video,
3:17then I decide a thumbnail essentially after
3:19making the video.
3:20It's a bit of a backwards process compared
3:21to other YouTubers,
3:22but that's just the way it is.
3:24And the big thing for next year
3:29is ideally just slowing down on the
3:32quantity
3:33and really ramping up the quality.
3:35So if I was to sort of put myself on a
3:39slider,
3:39I am going to be sort of making the usual,
3:42hey, this is what's new in tablet videos.
3:44But on top of that, I also want to start
3:46making the 30-minute,
3:4840-minute, one-hour long crash courses
3:51that I did really, really well at the
3:52beginning of this year.
3:53So beginning of '24, we'll do a tablet prep
3:57crash course.
3:58We'll do a tablet cloud and server crash
4:01course.
4:02And then we'll make our way through the
4:03smaller parts of the product.
4:05So we'll do something like a calculations
4:07crash course.
4:08We'll do something like a charting crash
4:11course.
4:11And we'll try and build out these, let's
4:15say, more instructive videos.
4:18And the reason is because I can really plan
4:21my way around those.
4:22And the work around that can happen
4:25irrespective
4:26of what hurdles sort of come my way,
4:29because all I need to do is find a four-
4:31hour window
4:32to record that in one sitting.
4:34And then the editing can happen
4:35irrespective
4:36of whether I'm ill or whatever's happening.
4:38And so I want to get into a cadence
4:40where I've maybe recorded three or four of
4:42these ahead of time.
4:43Maybe I spend a weekend recording three of
4:45them.
4:45Then I edit them over the course of two
4:47months,
4:47and I release them on a more casual cadence
4:50,
4:50interspersed with some of these more
4:52frequent
4:53"Here's what's new" tablet videos.
4:54So that's essentially my game plan for the
4:56year.
4:57I think that's going to work pretty well.
4:59I want to try and collaborate with more
5:00people.
5:01I want to do more stuff like this.
5:02I think this kind of content is really fun.
5:04Take up sections of the videos and just put
5:06them out
5:06and see how that works.
5:08But nonetheless, it's just really tough to
5:12kind of get this.
5:13Bearing in mind, I still work full-time.
5:15So I'm still a father of two.
5:17And there's so much going on in life.
5:20This is, again, something I only do between
5:227 p.m.
5:23and 9 p.m. when I have the time.
5:26So I kind of have to live within those
5:27parameters as much as I can.
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