# Custom data labels in Tableau. Tag PII or PHI data. #data #tableau #analytics

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2023-10-30
- **Format:** Short · 1 min watch · transcript available
- **Topics:** Data prep, Tool strategy
- **Tools:** Tableau (data management, server)
- **Canonical:** https://just-tim.com/posts/custom-data-labels-in-tableau-tag-pii-or-phi-data-data-tableau-analytics
- **Watch:** https://www.youtube.com/watch?v=OiKkQtWR2ns

I walk through the custom data labels feature introduced in Tableau 23.3, which requires the Data Management add-on. I show how to create custom label categories such as compliance, add labels like PII and PHI, and where these labels surface on a data source.

## Key takeaways

- Custom data labels arrived in Tableau 23.3 and require the Data Management add-on
- You can create custom label categories, such as compliance, with labels like PII and PHI to flag sensitive data
- Creating a label is done via 'new label', where you choose or create a category and fill in the metadata and formatting
- Labels appear on the data source page alongside certification and sensitivity metadata, showing the number of labels applied

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/custom-data-labels-in-tableau-tag-pii-or-phi-data-data-tableau-analytics

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena