# Conference Reflections and Channel Reset

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2025-05-12
- **Format:** Video · 23 min watch · transcript available
- **Topics:** Industry trends, Community, Tool strategy
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/conference-reflections-and-channel-reset
- **Watch:** https://www.youtube.com/watch?v=QA1iKpqFjgU

I'm back from conference and recording an unedited reflection on three things: my biggest takeaways from the event and keynotes, why I'm resetting the channel away from reaction content, and what that means for future formats. I cover plans for masterclass videos, shorts, written content, a new website, and even a book.

## Key takeaways

- Product keynotes are largely a production aimed at the wider world (roughly 80% external, 20% for the room), whereas Devs on Stage is genuinely for attendees
- Good product decisions depend on intuition for the small learned behaviours that make Tableau feel like Tableau, something Salesforce is still getting to grips with post-acquisition
- Most viewers watch only 4-5 minutes and only 5-10% finish a video, so shorter, punchier videos and shorts perform better
- Not every opinion needs to be a video; many thought pieces work better as written content on a searchable website or Substack
- Plans include longer masterclass-style videos, redone crash courses for all core products, repackaging content across formats, and eventually writing a book

## Chapters

- 0:27 Three things to cover
- 1:02 Conference and keynote reflections
- 4:10 Product intuition and the Salesforce gap
- 10:40 Stepping back from reaction content
- 11:30 Rethinking the channel and formats
- 17:00 Masterclasses, written content and a book

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/conference-reflections-and-channel-reset

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena