# Clip Replay: Tableau a Salesforce Company - 2023 in Review

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2024-01-02
- **Format:** Video · 6 min watch · transcript available
- **Topics:** Industry trends, Tool strategy
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/clip-replay-tableau-a-salesforce-company---2023-in-review
- **Watch:** https://www.youtube.com/watch?v=hl878kPJAzk

In this clip replay I reflect on Tableau in 2023, arguing it's no longer a company but a Salesforce-owned product. I struggle live on screen to even find a Tableau leadership team page, and conclude we should stop talking about Tableau as if it makes its own decisions.

## Key takeaways

- Tableau ceased being an independent company roughly three years ago and is now a product owned by Salesforce.
- Three CEOs in as many years (Adam Selipsky, Mark Nelson, Ryan Aytay) signals Tableau is effectively under new management wholesale.
- Tableau's dedicated leadership team page has become near-impossible to find, now folded into Salesforce's site.
- Critiquing Tableau's decisions really means critiquing Salesforce, much like Sprite's direction is set by Coca-Cola, not the drink itself.

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/clip-replay-tableau-a-salesforce-company---2023-in-review

---
just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena