# Clip Replay: My 2024 Content mix  - 2023 in Review

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2024-01-04
- **Format:** Video · 6 min watch · transcript available
- **Topics:** Community, Productivity, Industry trends
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/clip-replay-my-2024-content-mix----2023-in-review
- **Watch:** https://www.youtube.com/watch?v=XZP0un_Z17w

I walk through my YouTube content strategy by sharing a screenshot of YouTube's hub, help and hero video framework. I explain how my channel has leaned on hub and help content, and outline my plan for 2024 to slow down on quantity and prioritise longer crash-course videos.

## Key takeaways

- YouTube categorises content into three tiers: hub videos that keep regulars coming back, help videos that teach, and hero videos with broad reach to draw in new audiences
- I've focused almost entirely on hub and help content because hero videos take too much time to produce
- For 2024 my plan is to slow down on quantity and ramp up quality with 30-minute to one-hour crash courses on Tableau Prep, Cloud and Server, calculations and charting
- Long-form crash courses suit my schedule because I can record one in a single four-hour sitting, then edit later regardless of life's interruptions
- I manage roughly 300 penciled-in video ideas in a Notion table, and unusually I write the title, record the video, then choose the thumbnail last

## Chapters

- 0:56 The hub, help and hero framework
- 1:55 My current content mix
- 2:43 Planning videos in Notion
- 3:24 2024 plan: quality over quantity
- 5:00 Working within real-life constraints

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/clip-replay-my-2024-content-mix----2023-in-review

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just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena