# 10k Subscribers, my channel analytics, 2021.1 & The Zen Master Programme

> This is content from just-tim, the data-and-analytics channel by Tim Ngwena (formerly 'Tableau Tim'). Tim has 12+ years of hands-on BI experience and covers Tableau most of all, plus Power BI, Looker, Hex, SQL and data modelling, the analytics industry, and the craft of doing the job — always tool-agnostic and honest about the trade-offs.

- **Author:** Tim Ngwena (just-tim, https://just-tim.com/about)
- **Published:** 2021-03-05
- **Format:** Video · 35 min watch · transcript available
- **Topics:** Community, Career, Industry trends
- **Tools:** Tableau
- **Canonical:** https://just-tim.com/posts/10k-subscribers-my-channel-analytics-20211--the-zen-master-programme
- **Watch:** https://www.youtube.com/watch?v=lL0XNTARM8U

This is a channel update marking 10,000 subscribers, where I walk through my YouTube Studio analytics to show how content reaches and engages an audience. I also cover changes to my release approach for Tableau 2021.1 and share that I've been welcomed into the Tableau Zen Master programme.

## Key takeaways

- Over half my views come from YouTube's own algorithm via suggested videos and search, so optimising how the platform reads your content matters as much as making it.
- Average view duration and audience retention graphs reveal which sections people rewatch or skip, signalling where a topic is genuinely sticky or where it's just fluff.
- A single well-made evergreen video, like my 'Tableau Explained in 10 Minutes', drove roughly half of all my subscribers despite taking a full week to produce.
- YouTube only notifies viewers of up to three videos a day, so I'll publish version-release videos as a website playlist while drip-feeding them to YouTube.
- Monetisation revenue is modest and reinvested into equipment and hosting, not a meaningful income source unless you go viral consistently.

## Chapters

- 0:00 Hitting 10,000 subscribers
- 0:21 Why I started making videos
- 1:53 Touring the channel and dashboard
- 4:26 How content reaches people
- 11:03 Engagement and audience retention
- 15:07 The audience tab
- 18:54 Top performing videos
- 26:54 Releasing for Tableau 2021.1
- 30:30 Joining the Zen Master programme
- 33:18 Closing thoughts

Watch the full video, read the transcript and use chapter deep-links on the page: https://just-tim.com/posts/10k-subscribers-my-channel-analytics-20211--the-zen-master-programme

---
just-tim — Data and analytics, with a point of view. · https://www.youtube.com/channel/UC7HYxRWmaNlJux-X7rNLZyw · https://twitter.com/TableauTim · https://www.linkedin.com/in/timngwena